ZoomInfo API vs WorkOS
Side-by-side comparison to help you choose.
| Feature | ZoomInfo API | WorkOS |
|---|---|---|
| Type | API | API |
| UnfragileRank | 39/100 | 37/100 |
| Adoption | 1 | 1 |
| Quality | 0 | 0 |
| Ecosystem | 0 | 0 |
| Match Graph | 0 | 0 |
| Pricing | Free | Free |
| Capabilities | 8 decomposed | 13 decomposed |
| Times Matched | 0 | 0 |
Retrieves comprehensive company intelligence including firmographics, technology stack, employee count, revenue, and industry classification by querying ZoomInfo's proprietary B2B database indexed by company domain, ticker symbol, or company name. The API normalizes and deduplicates company records across multiple data sources, returning structured JSON with validated technographic signals (software tools, cloud platforms, infrastructure) that indicate buying intent and technology adoption patterns.
Unique: Combines proprietary technographic detection (via website crawling, job postings, and financial filings) with real-time intent signals (hiring velocity, funding announcements, executive movements) in a single API response, rather than requiring separate calls to multiple data vendors
vs alternatives: Deeper technographic coverage than Hunter.io or RocketReach because ZoomInfo owns its own data collection infrastructure; more current than Clearbit because it refreshes intent signals weekly rather than monthly
Resolves individual contact records (name, email, phone, title, company) by querying ZoomInfo's contact database using fuzzy matching on name + company or email address. The API performs phone number validation and direct-dial verification through carrier lookups, returning a confidence score for each contact attribute. Supports batch lookups via CSV upload or streaming JSON payloads, with deduplication across multiple data sources (corporate directories, LinkedIn, public records).
Unique: Performs carrier-level phone number validation and direct-dial verification (confirming the number routes to the contact's current employer) rather than just checking if a number is valid format; combines this with email confidence scoring to surface high-quality contact records
vs alternatives: More reliable phone numbers than Apollo.io or Outreach because ZoomInfo validates against carrier databases; faster batch processing than manual LinkedIn lookups because it uses automated fuzzy matching across 500M+ contact records
Constructs org charts and decision-maker hierarchies for target companies by querying ZoomInfo's organizational graph, which maps reporting relationships, job titles, and seniority levels extracted from LinkedIn, corporate websites, and job postings. The API returns a tree structure showing executive leadership, department heads, and functional roles (e.g., VP of Engineering, Chief Revenue Officer), enabling account-based sales teams to identify and prioritize key stakeholders for multi-threaded outreach.
Unique: Constructs multi-level org charts with seniority inference and department classification by synthesizing data from LinkedIn profiles, job postings, and corporate announcements, rather than relying on a single source or requiring manual data entry
vs alternatives: More complete org charts than LinkedIn Sales Navigator because ZoomInfo cross-references multiple data sources and infers reporting relationships; more actionable than generic company directory APIs because it includes seniority levels and functional roles
Monitors and surfaces buying intent signals for target companies by analyzing hiring velocity, funding announcements, executive changes, technology adoptions, and earnings reports. The API returns a scored list of intent triggers (e.g., 'VP of Sales hired in last 30 days' = high intent for sales tools) that correlate with increased likelihood of software purchases. Signals are updated weekly and can be filtered by signal type, recency, and confidence score.
Unique: Synthesizes intent signals from multiple sources (LinkedIn hiring, Crunchbase funding, SEC filings, job boards, press releases) and applies machine-learning scoring to correlate signals with historical purchase patterns, rather than surfacing raw signals without context
vs alternatives: More actionable intent signals than 6sense or Demandbase because ZoomInfo provides specific trigger details (e.g., 'VP of Sales hired' vs. generic 'sales team expansion'); faster signal detection than manual research because it automates monitoring across 500M+ companies
Provides REST API endpoints and pre-built connectors (Zapier, Make, native CRM plugins for Salesforce, HubSpot, Pipedrive) to push enriched company and contact data directly into sales workflows. The API supports webhook-based triggers (e.g., 'when a target company shows high intent, create a lead in Salesforce') and batch sync operations, enabling automated data pipelines without manual CSV imports or copy-paste workflows.
Unique: Provides both native CRM plugins (Salesforce, HubSpot) and no-code workflow builders (Zapier, Make) alongside REST API, enabling teams to choose integration depth based on technical capability; webhook-based triggers enable real-time enrichment workflows without polling
vs alternatives: Tighter CRM integration than Hunter.io or RocketReach because ZoomInfo maintains native Salesforce and HubSpot plugins; faster setup than custom API integration because pre-built connectors handle authentication and field mapping
Enables complex, multi-criteria searches across ZoomInfo's B2B database using filters on company attributes (industry, revenue range, employee count, technology stack, location), contact attributes (job title, seniority, department), and intent signals (hiring velocity, funding stage, technology adoption). Queries are executed against indexed data structures, returning paginated result sets with relevance scoring and faceted navigation for drill-down analysis.
Unique: Supports multi-dimensional filtering across company firmographics, technographics, intent signals, and contact attributes in a single query, with faceted navigation for exploratory analysis, rather than requiring separate API calls for each dimension
vs alternatives: More flexible filtering than LinkedIn Sales Navigator because it supports custom combinations of company and contact attributes; faster than building custom queries against raw data because ZoomInfo pre-indexes and optimizes common filter combinations
Assigns confidence scores and data quality ratings to each enriched field (email, phone, company name, job title, etc.) based on data source reliability, recency, and cross-validation across multiple sources. Scores range from 0.0 (unverified) to 1.0 (verified from primary source), enabling downstream systems to make decisions about data usage (e.g., only use emails with confidence > 0.9 for cold outreach). Includes metadata about data source attribution and last-updated timestamps.
Unique: Provides per-field confidence scores and data source attribution for each enriched attribute, enabling fine-grained data quality decisions, rather than a single overall quality rating that treats all fields equally
vs alternatives: More granular quality metrics than Hunter.io because ZoomInfo scores each field independently; more transparent than Clearbit because it includes data source attribution and last-updated timestamps
Maintains historical snapshots of company and contact records, enabling users to query how a company's employee count, technology stack, or executive team changed over time. The API returns change logs showing when fields were updated, what the previous value was, and which data source triggered the update. This enables trend analysis (e.g., 'company hired 50 engineers in Q3') and change-based alerting workflows.
Unique: Maintains 24-month historical snapshots with change logs showing field-level updates and data source attribution, enabling trend analysis and change-based alerting, rather than providing only current-state data
vs alternatives: More detailed change tracking than LinkedIn Sales Navigator because ZoomInfo logs specific field changes and data sources; enables trend analysis that competitor tools do not support natively
Enables SaaS applications to integrate enterprise SSO by accepting SAML assertions and OIDC authorization codes from 20+ identity providers (Okta, Azure AD, Google Workspace, etc.). WorkOS acts as a service provider that normalizes identity responses across heterogeneous enterprise directories, exchanging authorization codes for user profiles and access tokens via language-specific SDKs (Node.js, Python, Ruby, Go, PHP, Java, .NET). The implementation uses a per-connection pricing model where each enterprise customer's identity provider is registered as a distinct connection, allowing multi-tenant SaaS platforms to onboard customers without custom integration work.
Unique: Normalizes SAML/OIDC responses across 20+ heterogeneous identity providers into a unified user profile schema, eliminating per-provider integration code. Uses per-connection pricing model where each enterprise customer's identity provider is a billable unit, enabling SaaS platforms to scale enterprise sales without custom engineering per customer.
vs alternatives: Faster enterprise onboarding than building native SAML/OIDC support (weeks vs months) and cheaper than hiring dedicated identity engineers; more flexible than Auth0's rigid provider list because it supports custom SAML/OIDC endpoints with manual configuration.
Automatically synchronizes user and group data from enterprise HR systems and directories (Workday, SuccessFactors, BambooHR, etc.) into SaaS applications using the SCIM 2.0 protocol. WorkOS acts as a SCIM service provider that receives provisioning/de-provisioning events from customer directories via webhooks, normalizing user lifecycle events (create, update, suspend, delete) and group memberships into a consistent schema. The implementation uses event-driven architecture where directory changes trigger webhook deliveries in real-time, eliminating manual user management and keeping application user rosters synchronized with authoritative HR systems.
Unique: Implements SCIM 2.0 as a service provider (not just client), allowing enterprise HR systems to push user lifecycle events via webhooks in real-time. Uses normalized event schema that abstracts away differences between Workday, SuccessFactors, BambooHR, and other HR systems, enabling single integration point for SaaS platforms.
ZoomInfo API scores higher at 39/100 vs WorkOS at 37/100.
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vs alternatives: Simpler than building custom SCIM integrations with each HR vendor (weeks per vendor vs days with WorkOS); more reliable than manual CSV imports because it's event-driven and continuous; cheaper than hiring dedicated identity engineers to maintain per-vendor connectors.
Enables users to authenticate without passwords by sending one-time magic links via email. When a user enters their email address, WorkOS generates a unique, time-limited link (typically valid for 15-30 minutes) and sends it via email. Clicking the link verifies email ownership and creates an authenticated session without requiring password entry. The implementation eliminates password management burden and reduces phishing attacks because users never enter credentials into the application.
Unique: Provides passwordless authentication via email magic links as part of AuthKit, eliminating password management burden. Magic links are time-limited and email-based, reducing phishing attacks compared to password-based authentication.
vs alternatives: Simpler user experience than password-based authentication; more secure than passwords because users never enter credentials; cheaper than SMS-based passwordless because it uses email (no SMS costs).
Enables users to authenticate using existing Microsoft or Google accounts via OAuth 2.0 protocol. WorkOS handles OAuth flow (authorization request, token exchange, user profile retrieval) transparently, allowing users to sign in with a single click. The implementation abstracts away OAuth complexity, supporting both Microsoft (Azure AD, Microsoft 365) and Google (Gmail, Google Workspace) without requiring application to implement separate OAuth clients for each provider.
Unique: Abstracts OAuth 2.0 complexity for Microsoft and Google, handling authorization flow, token exchange, and user profile retrieval transparently. Supports both personal (Gmail, personal Microsoft) and enterprise (Google Workspace, Azure AD) accounts from single integration.
vs alternatives: Simpler than implementing OAuth clients directly; more integrated than third-party social login services because it's part of AuthKit; supports both personal and enterprise accounts without separate configuration.
Enables users to add a second authentication factor (time-based one-time password via authenticator app, or SMS code) to their account. WorkOS handles MFA enrollment, challenge generation, and verification transparently during authentication flow. The implementation supports both TOTP (authenticator apps like Google Authenticator, Authy) and SMS-based codes, allowing users to choose their preferred MFA method. MFA can be optional (user-initiated) or mandatory (enforced by SaaS application or enterprise customer policy).
Unique: Provides MFA as part of AuthKit with support for both TOTP (authenticator apps) and SMS codes. Handles MFA enrollment, challenge generation, and verification transparently without requiring application code changes.
vs alternatives: Simpler than building custom MFA logic; more flexible than single-method MFA because it supports both TOTP and SMS; integrated with AuthKit so MFA is available for all authentication methods (passwordless, social, SSO).
Provides a pre-built, white-label authentication interface (AuthKit) that SaaS applications can embed or redirect to, supporting passwordless authentication (magic links via email), social sign-in (Microsoft, Google), multi-factor authentication (MFA), and traditional password-based login. The UI is hosted by WorkOS and customizable via dashboard (logo, colors, branding) without requiring frontend code changes. AuthKit handles the full authentication flow including credential validation, MFA challenges, and session token generation, reducing SaaS teams' responsibility to building and securing authentication UI from scratch.
Unique: Provides fully hosted, white-label authentication UI that abstracts away credential handling, MFA logic, and social provider integrations. Uses per-active-user pricing model (free up to 1M, then $2,500/mo per 1M) rather than per-request, making it cost-predictable for platforms with stable user bases.
vs alternatives: Faster to deploy than Auth0 or Okta (hours vs weeks) because UI is pre-built and hosted; cheaper than hiring frontend engineers to build custom login forms; more flexible than Firebase Authentication because it supports enterprise SSO and passwordless in same product.
Enables SaaS applications to define custom roles and granular permissions, then assign them to users and groups provisioned via SSO or directory sync. WorkOS RBAC allows applications to create hierarchical role structures (e.g., Admin > Manager > Member) with custom permission sets, then enforce authorization decisions at the application layer using role and permission data returned in user profiles. The implementation uses a permission-based model where each role is a collection of named permissions (e.g., 'users:read', 'users:write', 'billing:admin'), allowing fine-grained access control without hardcoding authorization logic.
Unique: Integrates RBAC directly into user profiles returned by SSO/Directory Sync, eliminating need for separate authorization service. Uses permission-based model (not just role-based) allowing granular control at feature level without hardcoding authorization logic in application.
vs alternatives: Simpler than building custom authorization system or integrating separate service like Oso or Authz; more flexible than Auth0 roles because it supports custom permission hierarchies; integrated with directory sync so role changes propagate automatically when users are provisioned/deprovisioned.
Captures and stores all authentication, authorization, and user lifecycle events (logins, SSO attempts, directory sync actions, role changes, permission grants) with full audit trail including timestamp, actor, action, resource, and outcome. WorkOS streams audit logs to external SIEM systems (Splunk, Datadog, etc.) via dedicated connections, or allows export via API for compliance reporting. The implementation uses event-driven architecture where all identity operations generate immutable audit records, enabling forensic analysis and compliance audits (SOC 2, HIPAA, etc.).
Unique: Integrates audit logging directly into identity platform rather than requiring separate logging service. Uses per-event pricing model ($99/mo per million events stored) allowing cost-scaling with event volume; supports SIEM streaming ($125/mo per connection) for real-time security monitoring.
vs alternatives: More comprehensive than application-layer logging because it captures all identity operations at platform level; cheaper than building custom audit system or integrating separate logging service; integrated with SSO/Directory Sync so all events are automatically captured without application instrumentation.
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