Hexometer vs HubSpot
Side-by-side comparison to help you choose.
| Feature | Hexometer | HubSpot |
|---|---|---|
| Type | Product | Product |
| UnfragileRank | 26/100 | 33/100 |
| Adoption | 0 | 0 |
| Quality | 0 | 1 |
| Ecosystem | 0 | 1 |
| Match Graph | 0 | 0 |
| Pricing | Paid | Free |
| Capabilities | 8 decomposed | 14 decomposed |
| Times Matched | 0 | 0 |
Continuously crawls and analyzes eCommerce site architecture, indexing status, and technical health metrics with specialized detection for product page issues, structured data markup (Schema.org), canonical tag conflicts, and mobile usability problems. Uses automated crawling agents that prioritize eCommerce-specific signals like product availability markup, pricing schema, and review aggregation data rather than generic SEO metrics, enabling detection of issues that would be missed by horizontal SEO tools.
Unique: Purpose-built crawling logic that prioritizes eCommerce-specific signals (product schema, pricing markup, inventory status, review aggregation) rather than generic on-page factors, enabling detection of product page issues that horizontal tools like Semrush miss entirely
vs alternatives: Detects eCommerce-specific technical issues (missing product schema, broken pricing markup, category canonicalization) that generalist SEO tools treat as low-priority, making it faster for online stores to identify revenue-impacting problems
Implements a rule-based detection engine that continuously monitors crawl data against eCommerce-specific issue patterns (broken product links, missing structured data, redirect chains, indexation problems) and surfaces them via automated alerts with severity scoring. Uses pattern matching against a curated ruleset of common eCommerce SEO failures, prioritizing issues by estimated impact on search visibility or user experience rather than raw volume.
Unique: Implements eCommerce-specific issue detection rules (e.g., product pages with missing price schema, category pages with duplicate content, checkout flow indexation issues) rather than generic SEO problems, with severity scoring weighted toward revenue-impacting issues
vs alternatives: Faster issue discovery than manual audits and more targeted than generic SEO tools because rules are tuned for eCommerce failure modes (missing product markup, broken category hierarchies) rather than general web health
Tracks search engine rankings for user-defined keyword sets across multiple search engines (Google, Bing, etc.) with daily or weekly refresh cycles, capturing competitor visibility, featured snippet ownership, and position changes. Maintains historical rank data to identify trends and correlate ranking changes with site updates or algorithm changes, with eCommerce-specific keyword grouping by product category, brand, or intent type.
Unique: Rank tracking optimized for eCommerce keyword structures (product names, category terms, brand+modifier combinations) with category-level grouping and trend analysis rather than flat keyword lists, enabling category managers to track performance by product line
vs alternatives: Simpler and cheaper than Ahrefs or Semrush for eCommerce-focused rank tracking because it omits keyword research depth and focuses narrowly on tracking predefined keywords; faster setup for businesses that already know their target keywords
Crawls and validates JSON-LD, microdata, and RDFa markup against Schema.org specifications with eCommerce-specific focus on Product, Offer, AggregateRating, and Review schemas. Detects missing required properties, type mismatches, and markup errors that would prevent search engines from correctly interpreting product information, and tracks markup coverage across the site to identify pages missing structured data.
Unique: Specialized validation for eCommerce schemas (Product, Offer, AggregateRating, Review) with detection of missing required properties and type mismatches that impact rich snippet eligibility, rather than generic schema validation
vs alternatives: More targeted than Google's Rich Results Test because it continuously monitors markup across the entire site and identifies coverage gaps; faster than manual schema audits because it automates validation across thousands of product pages
Aggregates competitor rank data, domain authority estimates, and content metrics into a unified dashboard showing relative market positioning. Tracks competitor visibility trends, identifies keywords where competitors rank but the user doesn't, and surfaces competitive gaps in content or technical SEO. Uses comparative analytics to highlight opportunities and threats in the competitive landscape.
Unique: Competitive analysis focused on eCommerce keyword spaces (product names, category terms, brand modifiers) with visibility scoring weighted toward commercial intent keywords rather than informational content
vs alternatives: Simpler and cheaper than Semrush or Ahrefs for eCommerce competitive tracking because it omits content analysis and backlink data; faster setup for businesses that only need rank and visibility comparison
Performs periodic full-site crawls to map site structure, identify crawlable vs. blocked pages, and detect indexation issues (noindex tags, robots.txt blocks, redirect chains). Compares crawl data against Google Search Console indexation data to identify pages that are crawlable but not indexed, or indexed but no longer crawlable. Generates detailed crawl reports with page-level metrics (load time, response code, redirect status).
Unique: Crawl reporting optimized for eCommerce site structures with detection of product page crawlability issues, category hierarchy problems, and pagination handling rather than generic site crawling
vs alternatives: More focused on eCommerce crawl issues than generic tools like Screaming Frog; integrated with rank tracking and issue detection for faster problem identification
Connects to Google Search Console via OAuth to import search performance data (impressions, clicks, CTR, position), Google Analytics for traffic metrics, and other third-party platforms via API or webhook integrations. Correlates Hexometer crawl and rank data with GSC performance data to identify relationships between technical changes and search visibility impact.
Unique: Integration architecture that correlates Hexometer technical SEO data with GSC search performance data to identify causal relationships between crawlability/indexation changes and ranking/traffic impact, rather than treating them as separate data sources
vs alternatives: Tighter GSC integration than generic SEO tools because it's designed specifically for eCommerce; enables faster root-cause analysis of search visibility changes
Generates automated remediation recommendations for detected issues with specific, actionable guidance tailored to eCommerce contexts (e.g., 'Add missing price schema to 342 product pages', 'Fix canonical tag conflicts in category pagination'). Prioritizes recommendations by estimated impact on search visibility or user experience, with implementation difficulty and effort estimates.
Unique: Recommendations are eCommerce-specific (e.g., structured data for product pages, category pagination canonicalization, product feed optimization) with implementation guidance tailored to common eCommerce platforms (Shopify, WooCommerce, Magento) rather than generic SEO advice
vs alternatives: More actionable than generic SEO tools because recommendations include specific implementation steps and effort estimates; faster remediation because guidance is tailored to eCommerce platforms
Centralized storage and organization of customer contacts across marketing, sales, and support teams with synchronized data accessible to all departments. Eliminates data silos by maintaining a single source of truth for customer information.
Generates and recommends optimized email subject lines using AI analysis of historical performance data and engagement patterns. Provides multiple subject line variations to improve open rates.
Embeds scheduling links in emails and pages allowing prospects to book meetings directly. Syncs with calendar systems and automatically creates meeting records linked to contacts.
Connects HubSpot with hundreds of external tools and services through native integrations and workflow automation. Reduces dependency on third-party automation platforms for common use cases.
Creates customizable dashboards and reports showing metrics across marketing, sales, and support. Provides visibility into KPIs, campaign performance, and team productivity.
Allows creation of custom fields and properties to track company-specific information about contacts and deals. Enables flexible data modeling for unique business needs.
HubSpot scores higher at 33/100 vs Hexometer at 26/100. HubSpot also has a free tier, making it more accessible.
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Automatically scores and ranks sales deals based on likelihood to close, engagement signals, and historical conversion patterns. Helps sales teams focus effort on high-probability opportunities.
Creates automated marketing sequences and workflows triggered by customer actions, behaviors, or time-based events without requiring external tools. Includes email sequences, lead nurturing, and multi-step campaigns.
+6 more capabilities