ai-powered email personalization
Automatically tailors email content based on company context, recipient role, and industry signals without sounding generic. Goes beyond variable insertion to rewrite messaging that resonates with specific buyer personas and company situations.
verified contact data enrichment
Automatically appends verified email addresses, phone numbers, and professional details to prospect records by querying multiple data sources. Consolidates what would normally require separate tools like Hunter, Apollo, or Clearbit.
technographic and company intelligence lookup
Retrieves technology stack, company size, funding status, industry classification, and other firmographic signals for target accounts. Enables targeting by tech adoption and company maturity without manual research.
email deliverability optimization and warm-up
Monitors domain reputation, manages sender authentication (SPF/DKIM), and runs automated warm-up sequences to build sender credibility before launching campaigns. Prevents emails from hitting spam folders.
workflow automation and campaign orchestration
Builds multi-step outreach sequences combining data enrichment, email sends, follow-ups, and CRM updates into automated workflows. Eliminates manual task execution across tools.
crm and email tool integration
Connects Clay workflows directly to Salesforce, HubSpot, Pipedrive, and email platforms to sync data bidirectionally and execute outreach without leaving your existing tools.
bulk prospect list processing and deduplication
Ingests large CSV/Excel files of prospects, deduplicates records, standardizes formatting, and prepares data for enrichment and outreach in batch operations.
conditional outreach routing and segmentation
Routes prospects to different email sequences, messaging, or follow-up cadences based on company size, industry, technology stack, or custom data attributes.
+2 more capabilities