Tekmatix

Tekmatix maintains a centralized contact database that aggregates customer information from multiple touchpoints (email, course enrollments, form submissions) into unified contact records. The system applies rule-based segmentation logic to organize contacts by predefined attributes (course enrollment status, engagement level, purchase history) without requiring custom SQL or API calls. Segmentation rules are evaluated server-side during contact creation and update events, enabling basic audience targeting for email campaigns and course recommendations without external CDP integration.

Tekmatix provides a drag-and-drop email builder with pre-built HTML templates for common use cases (welcome sequences, promotional campaigns, course reminders). Campaigns are composed by selecting a template, customizing text/images, and defining recipient segments from the contact database. The platform handles SMTP delivery, bounce tracking, and basic open/click metrics collection via pixel tracking and link wrapping. Email scheduling is supported at the campaign level (send at specific time) but lacks advanced drip-feed automation or conditional branching based on recipient behavior.

Tekmatix provides webhook support to trigger external actions when platform events occur (course enrollment, email open, form submission, support ticket created). Webhooks are configured via dashboard with event selection and target URL. The platform sends HTTP POST requests with event data (JSON payload) to the specified URL. Additionally, Tekmatix may expose a basic REST API for programmatic access to contacts, courses, and campaigns, though API documentation and rate limits are not mentioned. The platform does not support native integrations with popular tools like Zapier, Make.com, or Slack.

Tekmatix provides a course builder that allows creators to organize content into modules and lessons, upload video/document assets, and define enrollment rules (free, paid, gated by prerequisite). The platform manages student enrollment state (enrolled, in-progress, completed) and tracks lesson completion via client-side event tracking (page views, video watch time). Course access is enforced at the lesson level via session-based authentication — enrolled students receive a unique session token that grants access to course materials. Pricing and payment processing are handled through integrated payment gateways (Stripe, PayPal) with automatic enrollment triggering upon successful payment.

Tekmatix integrates with Stripe and PayPal to process one-time and recurring payments for courses and digital products. Payment flows are embedded directly in the course enrollment page — customers enter payment details, and upon successful authorization, the platform automatically creates a contact record and enrolls the student in the purchased course. Subscription management is handled server-side: recurring charges are processed on a schedule (monthly, annual), and failed payments trigger retry logic with exponential backoff. Refund processing is available through the Tekmatix dashboard, which communicates with the payment processor's API to issue refunds and update enrollment status.

Tekmatix provides a rule-based automation system that triggers actions based on predefined events (course enrollment, email open, form submission, contact tag added). Rules are defined through a UI-based condition builder (if-then logic) without requiring code. Supported actions include sending emails, adding contact tags, updating contact fields, and triggering webhooks to external systems. Rules are evaluated server-side in near-real-time when trigger events occur, with execution logs available in the dashboard for debugging. However, the automation engine lacks support for complex multi-step workflows, conditional branching based on contact properties, or time-based delays between actions.

Tekmatix includes a drag-and-drop form builder that allows creators to build custom forms (opt-in, survey, contact, course interest) without coding. Forms support conditional field visibility (show/hide fields based on previous answers), required field validation, and custom success messages. Submitted form data is automatically captured as contact records in the CRM with form responses stored as custom fields. Forms can be embedded on external websites via iframe or JavaScript snippet, or hosted on Tekmatix-provided landing pages. Form submissions trigger automation rules (e.g., send confirmation email, add tag, enroll in course).

Tekmatix provides a dashboard that aggregates metrics for courses (enrollment count, completion rate, lesson-level completion %) and email campaigns (send count, open rate, click rate, unsubscribe rate). Metrics are calculated server-side from event logs (course enrollment, lesson completion, email open, email click) and displayed as charts and summary cards. Reports can be filtered by date range and exported as CSV. However, the analytics are limited to basic aggregations — no cohort analysis, no predictive metrics, and no ability to create custom dashboards or drill down into individual user journeys.

Tekmatix provides a landing page builder with pre-built templates optimized for course promotion, lead capture, and product sales. Pages are built using a drag-and-drop editor with customizable sections (hero, features, testimonials, pricing, CTA buttons). Landing pages are hosted on Tekmatix subdomains (e.g., myname.tekmatix.com) or custom domains via DNS configuration. CTA buttons can be linked to course enrollment, form submission, or external URLs. Page analytics track visits, form submissions, and click-through rates. The builder does not support custom HTML/CSS or JavaScript — all customization is UI-based.

Tekmatix includes a ticketing system for managing customer support requests. Customers can submit tickets via email or a support form embedded in the platform. Tickets are assigned to team members, tracked through a pipeline (new, in-progress, resolved), and include conversation history with customers. Ticket assignment can be manual (via dashboard) or automatic based on simple rules (assign to team member based on ticket category). The system does not support SLA tracking, priority levels, or integration with external support tools like Zendesk or Intercom.

Tekmatix supports team collaboration by allowing account owners to invite team members with role-based permissions (admin, editor, viewer). Permissions control access to specific features (course creation, email campaigns, CRM, support tickets) and data visibility (can team members see all contacts or only assigned contacts). Team members are invited via email and can log in with their own credentials. The platform does not support granular field-level permissions or audit logging of user actions.