Nexus - Clay

Automatically populates missing contact information by querying 50+ data sources including public records, social profiles, and business databases. Enriches existing CRM records with email addresses, phone numbers, job titles, company details, and other professional attributes without manual research.

Generates and executes multi-step, personalized outreach campaigns across email, LinkedIn, and SMS channels using AI to customize messaging for each recipient. Automatically sequences touches based on engagement signals and recipient behavior without manual intervention.

Provides a visual workflow builder to create complex, conditional outreach sequences and automation rules that trigger actions based on engagement signals, time delays, and prospect attributes. Enables sophisticated multi-step campaigns without coding.

Analyzes your LinkedIn network and professional connections to identify high-value prospects, decision-makers, and warm introduction paths. Maps relationship networks to surface opportunities and recommend targeted outreach strategies based on connection patterns.

Maintains bidirectional sync between Clay and connected CRM systems (HubSpot, Salesforce) to ensure enriched data, campaign results, and engagement metrics flow seamlessly into your existing sales stack. Eliminates manual data entry and keeps records current across platforms.

Monitors email opens, link clicks, LinkedIn message responses, and SMS delivery across outreach campaigns in real-time. Tracks engagement signals and automatically updates CRM records with interaction data to inform follow-up decisions.

Generates contextually relevant, personalized email and message copy for each prospect using AI that incorporates recipient data, company information, and campaign context. Creates unique messaging at scale without requiring manual copywriting for each contact.

Automatically scores and ranks prospects based on engagement signals, company fit, and behavioral data to help sales teams prioritize high-value opportunities. Updates scores in real-time as new engagement data arrives.

Sends real-time notifications to Slack channels when key events occur (prospect responses, high-engagement signals, campaign milestones) and allows team members to take actions directly from Slack without switching contexts.

Accepts large contact lists in CSV or other formats, deduplicates records, and prepares them for enrichment and outreach campaigns. Handles bulk data ingestion and validation to ensure data quality before campaigns begin.

Provides comprehensive dashboards and reports on outreach campaign performance including delivery rates, open rates, click rates, response rates, and conversion metrics. Enables analysis of campaign effectiveness across channels and prospect segments.