Adzooma

Connects to Google Ads, Microsoft Ads, and Meta Ads APIs to ingest account configuration, targeting, and delivery data, then runs rule-based and statistical analysis to identify configuration issues, misaligned settings, and optimization gaps. Outputs a prioritized health score and actionable fix recommendations within minutes. Uses account-level metrics (CPA, CPC, spend, CTR) and configuration snapshots to detect anomalies against platform best practices.

Generates automated performance reports on a user-defined schedule (monthly, weekly, or daily depending on tier) by aggregating metrics from connected PPC accounts and web analytics sources. Reports include ROAS, CPA, CPC, spend, conversion data, and web engagement metrics. Delivers via email or dashboard access with optional white-label branding for client-facing use. Implements batch processing on a fixed schedule rather than real-time computation.

Routes alerts, reports, and notifications to Slack channels or email addresses based on user configuration. Supports multiple notification types (alerts, reports, recommendations) with separate delivery channels per notification type. Implements message formatting for Slack (rich text, buttons, links) and email (HTML templates). Allows users to subscribe/unsubscribe from specific notification types without disconnecting accounts.

Monitors PPC account metrics (CPA, CPC, spend, conversion rate) against user-defined or pre-built thresholds and triggers notifications via email or Slack when anomalies are detected. Free tier includes 3 pre-built alert templates; Silver/Gold tiers unlock custom rule creation. Alerts are evaluated on a schedule (frequency not disclosed, likely daily or hourly) rather than in real-time. Supports 30+ pre-built alert templates covering common PPC risks (budget overspend, CPA spike, low CTR, etc.).

Analyzes performance data across connected PPC accounts to identify underperforming campaigns, budget allocation gaps, and missed optimization opportunities. Uses statistical comparison (e.g., ROAS variance across campaigns, CPA outliers) and heuristic scoring to rank opportunities by impact. Generates monthly/weekly/daily opportunity lists with specific recommendations (e.g., 'increase budget for Campaign X — ROAS 5x higher than average'). Does not execute changes; users manually apply recommendations.

Tracks daily spend across connected PPC accounts against monthly budget targets and alerts users to pacing issues (e.g., 'on track to exceed budget by 15% this month'). Aggregates spend from Google Ads, Microsoft Ads, and Meta Ads into a unified dashboard view. Monitors for anomalies (sudden spend spikes) and provides daily/weekly spend summaries. Implements continuous polling of PPC platform APIs to fetch latest spend data, though actual latency depends on platform API refresh rates (typically 6-24 hours behind real-time).

Analyzes Meta Ads (Facebook/Instagram) account targeting configuration to identify underutilized audience segments, lookalike audience opportunities, and targeting misalignments. Assesses audience quality metrics (audience size, overlap, relevance) and recommends audience expansion or consolidation strategies. Provides Meta-specific optimization recommendations (e.g., 'expand age targeting to 25-44 to reach similar high-intent users'). Integrates with Meta Ads API to fetch audience and targeting data.

Tracks website engagement metrics (page load time, bounce rate, time on page, conversion rate) and generates reports on web performance and user experience. Integrates with website analytics data (mechanism not disclosed — likely pixel-based, API-based, or manual upload) to provide insights into how ad traffic translates to on-site behavior. Includes SEO metrics reporting (rankings, traffic, backlinks) as secondary feature. Delivers metrics via dashboard and scheduled reports.

Enables multiple team members to access and manage Adzooma accounts with role-based permissions (specific roles not detailed). Silver tier and above provide unlimited user seats, allowing agencies and larger teams to collaborate on audits, reports, and recommendations. Implements user invitation and permission management in dashboard. Supports shared access to all connected PPC accounts and reports without requiring separate logins per user.

Enables agencies to customize performance reports with their own logo, colors, and branding before sending to clients. Reports are generated in PDF format with agency branding applied. Available at Silver tier and above. Allows agencies to present Adzooma insights as their own analysis without disclosing the underlying platform. Supports scheduled report delivery to client email addresses.

Establishes OAuth or API key-based connections to Google Ads, Microsoft Ads, and Meta Ads accounts to continuously sync campaign data, metrics, and configuration. Implements periodic polling (frequency not disclosed, likely daily or hourly) to fetch latest data from each platform's API. Stores account data in Adzooma's database for analysis, reporting, and alerting. Handles API authentication, token refresh, and error handling transparently to users.