{"passport":{"unfragile":{"@version":"1.0","version":"2026-05","artifact":{"id":"tool_vert","slug":"vert","name":"Vert","type":"product","url":"https://www.vert.works","page_url":"https://unfragile.ai/vert","categories":["app-builders"],"tags":[],"pricing":{"model":"paid","free":false,"starting_price":null},"status":"active","verified":false},"capabilities":[{"id":"tool_vert__cap_0","uri":"capability://automation.workflow.drag.and.drop.website.builder.with.template.based.layout.system","name":"drag-and-drop website builder with template-based layout system","description":"Provides a visual, no-code interface for constructing websites by dragging pre-built components (headers, forms, galleries, CTAs) onto a canvas and arranging them without writing HTML/CSS. The builder uses a component-based architecture where templates define base layouts and users customize via property panels (colors, text, spacing) that compile to responsive HTML/CSS. Responsive design is handled through breakpoint-based layout rules that automatically adapt to mobile, tablet, and desktop viewports.","intents":["I need to build a professional website for my service business without hiring a developer","I want to launch a website quickly using pre-designed templates tailored to my industry","I need to modify website content and layout without touching code"],"best_for":["Non-technical founders and small business owners (1-10 employees)","Service-based businesses (trades, consulting, local services) needing fast time-to-market","Teams without dedicated design or development resources"],"limitations":["Template-dependent approach restricts visual differentiation — custom designs beyond template constraints require workarounds or custom CSS injection","Limited design sophistication compared to Webflow; no advanced animation, micro-interactions, or design system tooling","Responsive design relies on predefined breakpoints; pixel-perfect control across all device sizes is constrained"],"requires":["Web browser (modern Chrome, Firefox, Safari, Edge)","Vert account with active subscription","No coding knowledge required"],"input_types":["text (page titles, body copy, form labels)","images (hero images, logos, gallery photos)","structured data (business info, service descriptions)"],"output_types":["responsive HTML/CSS website","published web pages with SEO metadata","mobile-optimized site"],"categories":["automation-workflow","no-code-builder"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_1","uri":"capability://data.processing.analysis.embedded.lead.capture.form.builder.with.conditional.logic","name":"embedded lead capture form builder with conditional logic","description":"Allows users to create custom web forms (contact forms, quote requests, appointment bookings) using a visual form builder with field types (text, email, phone, dropdown, checkbox, date picker). Forms support conditional field visibility (show/hide fields based on previous answers), validation rules (required fields, email format, phone format), and automatic submission routing to the integrated CRM. Form submissions are stored in a structured database and trigger workflows (email notifications, lead assignment, follow-up tasks).","intents":["I need to capture leads from my website and automatically store them in a CRM without manual data entry","I want to create multi-step forms that ask different questions based on customer responses","I need to validate form inputs (email format, required fields) before submission"],"best_for":["Service businesses capturing appointment requests, quotes, or inquiries","Small teams (1-10 people) managing leads manually without a dedicated CRM","Businesses needing simple lead qualification without complex scoring logic"],"limitations":["Conditional logic is limited to simple show/hide rules; no advanced branching, scoring, or dynamic field population from external data sources","No native integration with payment processors (Stripe, PayPal) — forms cannot collect payments directly","Form analytics are basic; no A/B testing, heatmaps, or conversion funnel analysis","CAPTCHA and spam protection are likely basic or absent — no mention of advanced bot detection"],"requires":["Vert account with active subscription","Website page created in Vert builder","No coding required"],"input_types":["form field definitions (type, label, validation rules)","conditional logic rules (if-then statements)","text (form titles, field labels, help text)"],"output_types":["structured lead records (name, email, phone, custom fields)","form submission events (timestamps, IP, user agent)","workflow triggers (email notifications, CRM updates)"],"categories":["data-processing-analysis","automation-workflow"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_2","uri":"capability://data.processing.analysis.integrated.contact.and.lead.database.with.custom.fields","name":"integrated contact and lead database with custom fields","description":"Provides a built-in CRM database that automatically stores form submissions, website visitor information, and manually added contacts. The database supports custom fields (text, number, dropdown, date, checkbox) allowing businesses to track industry-specific data (service type, project budget, preferred appointment time). Contacts are organized with basic segmentation (tags, status labels like 'new', 'qualified', 'closed') and support for contact notes, activity history, and lead source tracking (which form or page the lead came from).","intents":["I need a simple CRM to track all my leads and customers in one place without paying for HubSpot","I want to organize leads by status (new, contacted, converted) and add custom fields for my business","I need to see where each lead came from (which form or page they filled out)"],"best_for":["Small service businesses (1-10 employees) with simple lead workflows","Teams managing 100-1000 leads per year without complex sales processes","Businesses that don't need advanced CRM features like lead scoring, pipeline forecasting, or multi-stage workflows"],"limitations":["No advanced lead scoring or qualification logic — cannot automatically rank leads by likelihood to convert","Limited reporting and analytics — no pipeline forecasting, conversion funnel analysis, or custom dashboards","No native integrations with email marketing platforms (Mailchimp, ConvertKit) — cannot sync contacts for email campaigns","No API for programmatic access — external systems cannot query or update contacts directly","Smaller ecosystem means fewer integrations with accounting software (QuickBooks, FreshBooks) for invoice tracking"],"requires":["Vert account with active subscription","Web browser to access CRM dashboard","No coding required"],"input_types":["form submissions (auto-captured)","manual contact entry (name, email, phone, custom fields)","contact notes and activity logs (text)"],"output_types":["contact records (structured data with custom fields)","contact lists and segments (filtered by tags, status, custom fields)","activity history and notes (text and timestamps)","lead source reports (which form/page generated the lead)"],"categories":["data-processing-analysis","memory-knowledge"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_3","uri":"capability://automation.workflow.automated.email.notification.and.workflow.triggers","name":"automated email notification and workflow triggers","description":"Automatically sends email notifications when specific events occur (form submission, lead status change, appointment booking) and supports basic workflow automation (assign lead to team member, create follow-up task, send confirmation email to customer). Workflows are configured via a visual rule builder (if-then logic) without requiring code. Email templates are customizable with merge tags ({{customer_name}}, {{service_type}}) that populate from contact fields. Workflows can chain multiple actions (e.g., send email → create task → assign to team member).","intents":["I want to automatically send a confirmation email to customers when they submit a form","I need to notify my team immediately when a new lead comes in so we can follow up quickly","I want to create a workflow that automatically assigns leads to team members based on service type"],"best_for":["Small service teams (1-10 people) needing basic lead follow-up automation","Businesses with simple, linear workflows (capture lead → send confirmation → assign to team)","Teams without technical resources to build custom integrations"],"limitations":["Workflow automation is limited to basic if-then rules; no complex branching, loops, or conditional delays","No native integration with email marketing platforms — cannot sync leads to email campaigns or segment for bulk email sends","Email templates are basic; no advanced personalization, dynamic content blocks, or A/B testing","No workflow scheduling or delay logic — cannot send emails at optimal times or create drip campaigns","Limited action types — likely only email, task creation, and lead assignment; no webhooks or custom integrations"],"requires":["Vert account with active subscription","Email address configured for sending notifications","Forms or contacts created in Vert"],"input_types":["workflow trigger rules (form submission, status change, date-based)","email template text with merge tags","action definitions (send email, create task, assign lead)"],"output_types":["email notifications (sent to team and customers)","task records (created in CRM)","lead assignment updates (team member assigned to lead)"],"categories":["automation-workflow","tool-use-integration"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_4","uri":"capability://data.processing.analysis.website.analytics.and.lead.source.tracking","name":"website analytics and lead source tracking","description":"Tracks basic website metrics (page views, visitor count, form submission count) and attributes leads to their source (which form, landing page, or referrer they came from). Analytics are displayed in a simple dashboard showing lead volume over time, top-performing pages, and form conversion rates. Lead source tracking is automatic — each form submission records the page URL and referrer, allowing businesses to understand which marketing channels drive the most leads.","intents":["I want to see which pages on my website get the most traffic","I need to know which forms or landing pages generate the most leads","I want to understand which marketing channels (organic search, ads, referrals) drive the most qualified leads"],"best_for":["Small service businesses tracking basic website performance and lead sources","Teams without dedicated marketing analytics tools or data science resources","Businesses with simple marketing funnels (one or two landing pages, one or two forms)"],"limitations":["Analytics are basic — no advanced segmentation, cohort analysis, or custom metrics","No integration with Google Analytics, Facebook Pixel, or other third-party tracking tools — data is siloed in Vert","No A/B testing or multivariate testing capabilities","Lead attribution is simple (first-touch only) — no multi-touch attribution or customer journey mapping","No real-time analytics or alerts — reports are likely updated daily or hourly, not in real-time"],"requires":["Vert account with active subscription","Website published in Vert","Forms created in Vert to track submissions"],"input_types":["website page views (auto-tracked)","form submissions (auto-tracked)","visitor referrer data (auto-captured)"],"output_types":["analytics dashboard (page views, visitor count, form submissions)","lead source reports (which page/form generated each lead)","conversion rate metrics (submissions per page view)","time-series data (leads over time)"],"categories":["data-processing-analysis","search-retrieval"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_5","uri":"capability://safety.moderation.team.member.access.control.and.role.based.permissions","name":"team member access control and role-based permissions","description":"Allows business owners to invite team members to the Vert account and assign roles (admin, team member, viewer) that control what data and features each person can access. Admins can manage team members, edit website and forms, and access all leads. Team members can view and manage assigned leads, update contact information, and create tasks. Viewers have read-only access to leads and reports. Access control is enforced at the database and UI level — team members cannot see leads not assigned to them.","intents":["I need to give my team members access to the CRM without giving them full admin access to my website","I want to restrict certain team members to only see leads assigned to them","I need to manage who can edit forms and website content vs. who can only view leads"],"best_for":["Small teams (2-10 people) with simple role structures","Service businesses where team members need to manage assigned leads but not edit website content","Businesses without complex permission requirements (e.g., no need for department-level access control)"],"limitations":["Role-based access control is limited to three predefined roles — no custom roles or granular permission control","No audit logging or activity tracking — cannot see who made changes to leads or website","No team collaboration features (comments, mentions, shared tasks) — team members work independently","No single sign-on (SSO) or SAML integration — team members must manage separate Vert passwords"],"requires":["Vert account with active subscription","Admin access to invite team members","Team member email addresses"],"input_types":["team member email and role assignment"],"output_types":["team member accounts with assigned roles","filtered data views (leads visible to each team member based on role)"],"categories":["safety-moderation","automation-workflow"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_6","uri":"capability://automation.workflow.appointment.booking.and.calendar.integration","name":"appointment booking and calendar integration","description":"Provides a built-in appointment booking system where customers can select available time slots from a calendar and book appointments directly from the website. Business owners set their availability (working hours, days off) and appointment duration, and the system prevents double-booking. Booking confirmations are sent to customers via email, and appointments appear in the CRM as events linked to the customer contact. The system may support calendar synchronization (Google Calendar, Outlook) to prevent conflicts with external calendar systems.","intents":["I want customers to book appointments directly from my website without emailing or calling me","I need to prevent double-booking and manage my availability automatically","I want appointment confirmations sent automatically to customers"],"best_for":["Service businesses with appointment-based workflows (consulting, coaching, home services, salons)","Businesses with predictable availability and standard appointment durations","Teams without complex scheduling needs (e.g., no multi-provider scheduling or resource allocation)"],"limitations":["Likely no support for multi-provider scheduling — cannot assign appointments to specific team members or manage team availability","No support for appointment types with different durations or pricing","Calendar synchronization may be one-way (Vert → Google Calendar) rather than two-way sync","No reminders or follow-up automation — customers may not receive appointment reminders","No support for recurring appointments or series bookings"],"requires":["Vert account with active subscription","Website page with booking widget embedded","Business availability configured (working hours, days off)"],"input_types":["business availability (working hours, days off, appointment duration)","customer booking selections (date, time, service type)"],"output_types":["appointment records in CRM (linked to customer contact)","confirmation emails to customers","calendar events (synced to Google Calendar or Outlook if enabled)"],"categories":["automation-workflow","tool-use-integration"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_7","uri":"capability://automation.workflow.mobile.responsive.website.preview.and.testing","name":"mobile-responsive website preview and testing","description":"Provides a preview mode that shows how the website will appear on mobile, tablet, and desktop devices, allowing users to test responsive design before publishing. The builder includes breakpoint-based responsive controls (adjust layout, font size, spacing for each device size) and a live preview that updates as changes are made. Mobile preview can be tested in the browser or on actual devices via a shareable preview link.","intents":["I need to see how my website looks on mobile phones before publishing it","I want to adjust the layout and spacing for different screen sizes","I need to test the website on actual devices to ensure it works correctly"],"best_for":["Non-technical users building websites without mobile design experience","Businesses targeting mobile users (most small business websites)","Teams needing quick feedback on responsive design without developer involvement"],"limitations":["Preview is limited to predefined breakpoints (mobile, tablet, desktop) — no custom breakpoint support","No performance testing or mobile optimization metrics (page load time, Core Web Vitals)","No device-specific testing (different browsers, OS versions) — preview is browser-based only","No accessibility testing or mobile usability heuristics"],"requires":["Vert account with active subscription","Website created in Vert builder","Web browser to view preview"],"input_types":["website layout and content (auto-captured from builder)"],"output_types":["responsive preview (mobile, tablet, desktop views)","shareable preview link (for testing on actual devices)"],"categories":["automation-workflow"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_8","uri":"capability://data.processing.analysis.seo.metadata.and.basic.on.page.optimization","name":"seo metadata and basic on-page optimization","description":"Allows users to set SEO metadata (page title, meta description, URL slug, heading hierarchy) for each website page to improve search engine visibility. The builder includes basic SEO guidance (e.g., 'meta description should be 150-160 characters') and may provide a readability score for page content. Metadata is automatically included in HTML head tags and structured data (Schema.org markup) for search engines. The system may include basic keyword suggestions or SEO audit features.","intents":["I want my website to rank higher in Google search results for my service keywords","I need to set proper page titles and meta descriptions for SEO","I want to ensure my website has proper heading structure and semantic HTML for search engines"],"best_for":["Small service businesses targeting local search (Google Maps, local search results)","Businesses without dedicated SEO expertise or budget for SEO agencies","Teams needing basic on-page SEO without advanced technical SEO or link-building strategies"],"limitations":["SEO features are limited to on-page optimization — no backlink analysis, competitor research, or keyword research tools","No integration with Google Search Console or Bing Webmaster Tools — cannot monitor search performance or indexation","No XML sitemap generation or robots.txt customization — likely auto-generated with limited control","No advanced technical SEO features (canonical tags, hreflang for multilingual sites, structured data beyond basic Schema.org)","No local SEO features (Google My Business integration, local schema markup, location pages)"],"requires":["Vert account with active subscription","Website pages created in Vert builder"],"input_types":["page title, meta description, URL slug (text)","page content (text, images)"],"output_types":["HTML meta tags (title, description, og:image, etc.)","structured data (Schema.org JSON-LD)","SEO guidance and readability scores"],"categories":["data-processing-analysis","search-retrieval"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_vert__cap_9","uri":"capability://automation.workflow.website.publishing.and.custom.domain.management","name":"website publishing and custom domain management","description":"Publishes the website to the internet and manages custom domain configuration. Users can either use a Vert-provided subdomain (e.g., mybusiness.vert.app) or connect a custom domain (e.g., mybusiness.com) by updating DNS records. The system handles SSL/TLS certificate provisioning and renewal automatically, ensuring HTTPS encryption. Publishing is one-click and can be done immediately after building or after scheduling a publish date.","intents":["I want to publish my website to the internet so customers can find me","I need to use my own domain name (mybusiness.com) instead of a Vert subdomain","I want to ensure my website is secure with HTTPS encryption"],"best_for":["Small businesses launching their first website","Teams without technical knowledge of DNS, SSL, or domain management","Businesses wanting a simple, one-click publishing process"],"limitations":["Custom domain setup requires DNS configuration — users must update DNS records at their domain registrar, which may be confusing for non-technical users","No advanced hosting features (CDN, caching, performance optimization) — likely standard shared hosting performance","No staging environment — cannot test changes before publishing to production","No version control or rollback — cannot revert to previous website versions if changes break the site"],"requires":["Vert account with active subscription","Website created and ready to publish","Custom domain (optional) with access to DNS settings"],"input_types":["website content and layout (auto-captured from builder)","custom domain name and DNS records (if using custom domain)"],"output_types":["published website (live on the internet)","SSL/TLS certificate (auto-provisioned)","DNS configuration (if using custom domain)"],"categories":["automation-workflow","tool-use-integration"],"confidence":0.5,"matches":0,"success_rate":0}],"trust":{"score":41,"verified":false,"data_access_risk":"high","permissions":["Web browser (modern Chrome, Firefox, Safari, Edge)","Vert account with active subscription","No coding knowledge required","Website page created in Vert builder","No coding required","Web browser to access CRM dashboard","Email address configured for sending notifications","Forms or contacts created in Vert","Website published in Vert","Forms created in Vert to track submissions"],"failure_modes":["Template-dependent approach restricts visual differentiation — custom designs beyond template constraints require workarounds or custom CSS injection","Limited design sophistication compared to Webflow; no advanced animation, micro-interactions, or design system tooling","Responsive design relies on predefined breakpoints; pixel-perfect control across all device sizes is constrained","Conditional logic is limited to simple show/hide rules; no advanced branching, scoring, or dynamic field population from external data sources","No native integration with payment processors (Stripe, PayPal) — forms cannot collect payments directly","Form analytics are basic; no A/B testing, heatmaps, or conversion funnel analysis","CAPTCHA and spam protection are likely basic or absent — no mention of advanced bot detection","No advanced lead scoring or qualification logic — cannot automatically rank leads by likelihood to convert","Limited reporting and analytics — no pipeline forecasting, conversion funnel analysis, or custom dashboards","No native integrations with email marketing platforms (Mailchimp, ConvertKit) — cannot sync contacts for email campaigns","builder identity is not verified yet","no observed match outcomes yet"],"rank_breakdown":{"adoption":0.3333333333333333,"quality":0.74,"ecosystem":0.15000000000000002,"match_graph":0.25,"freshness":0.75,"weights":{"adoption":0.25,"quality":0.25,"ecosystem":0.1,"match_graph":0.35,"freshness":0.05}},"observed_outcomes":{"matches":0,"success_rate":0,"avg_confidence":0,"top_intents":[],"last_matched_at":null},"maintenance":{"status":"active","updated_at":"2026-05-24T12:16:34.117Z","last_scraped_at":"2026-04-05T13:23:42.552Z","last_commit":null},"community":{"stars":null,"forks":null,"weekly_downloads":null,"model_downloads":null,"model_likes":null}},"distribution":{"claim_url":"https://unfragile.ai/submit?claim=vert","compare_url":"https://unfragile.ai/compare?artifact=vert"}},"signature":"1MqagG9WBWMFx3lKis5z8B0UJMA47p44yMnWFRrGum+TuvyzUM3dxkRs+uBDjAvNR0R0xkmGSx6NFMegbk4yBg==","signedAt":"2026-06-21T00:40:20.966Z","signedBy":"unfragile.ai","version":1},"_links":{"self":"https://unfragile.ai/api/v1/passport/vert","artifact":"https://unfragile.ai/vert","verify":"https://unfragile.ai/api/v1/verify?slug=vert","publicKey":"https://unfragile.ai/api/v1/trust-passport-public-key","spec":"https://unfragile.ai/trust","schema":"https://unfragile.ai/schema.json","docs":"https://unfragile.ai/docs"}}