{"passport":{"unfragile":{"@version":"1.0","version":"2026-05","artifact":{"id":"tool_streamr","slug":"streamr","name":"Streamr","type":"product","url":"https://streamr.ai","page_url":"https://unfragile.ai/streamr","categories":["app-builders"],"tags":[],"pricing":{"model":"paid","free":false,"starting_price":null},"status":"active","verified":false},"capabilities":[{"id":"tool_streamr__cap_0","uri":"capability://text.generation.language.ai.powered.ad.creative.generation.for.local.tv.campaigns","name":"ai-powered ad creative generation for local tv campaigns","description":"Automatically generates video ad creative assets tailored to local business context using generative AI models. The system takes business information (name, service type, location, key messaging) and produces broadcast-ready video creative without requiring manual production, leveraging text-to-video or template-based generation with localization for regional markets and community-specific messaging.","intents":["Generate professional TV ad creative in minutes without hiring a production company","Create multiple ad variations for A/B testing without manual video editing","Produce location-specific ad copy and visuals that resonate with local audiences","Reduce creative production costs from thousands to hundreds of dollars per campaign"],"best_for":["Local service businesses (plumbers, HVAC, salons) with limited marketing budgets","Franchise operators managing multiple locations with consistent branding","Regional retailers testing CTV without enterprise production resources"],"limitations":["Generated creative quality may not match professional production standards for premium brands","Limited customization of visual style and brand aesthetics compared to manual production","Requires clear, structured business information input — ambiguous or complex brand positioning may produce generic results","No real-time creative iteration or human-in-the-loop refinement during generation"],"requires":["Business information (name, service category, location, key messaging)","Brand assets or color preferences (optional but improves output quality)","Active Streamr account with campaign creation permissions"],"input_types":["text (business description, service offerings, target audience demographics)","structured data (business category, location, budget parameters)"],"output_types":["video (broadcast-ready MP4/MOV format for CTV distribution)","text (localized ad copy and call-to-action messaging)"],"categories":["text-generation-language","image-visual"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_streamr__cap_1","uri":"capability://data.processing.analysis.geo.targeted.audience.segmentation.and.local.market.definition","name":"geo-targeted audience segmentation and local market definition","description":"Enables precise geographic targeting at neighborhood, zip code, or radius-based levels for local TV campaigns. The system maps business location data to CTV inventory availability, demographic overlays, and local market boundaries, allowing advertisers to define target audiences by geography rather than broad DMA (Designated Market Area) regions. Implementation likely uses geofencing APIs, zip code databases, and mapping services to correlate business location with available inventory.","intents":["Target ads to customers within a specific radius of a business location (e.g., 5-mile radius)","Reach multiple franchise locations with location-specific messaging in a single campaign","Exclude competitor territories or focus on underserved neighborhoods","Understand which geographic segments are available in CTV inventory before campaign launch"],"best_for":["Multi-location businesses (franchises, chains) needing location-specific targeting","Service-area businesses (plumbing, delivery, home services) with defined service territories","Local retailers competing in specific neighborhoods against regional chains"],"limitations":["CTV inventory availability varies significantly by geography — rural or low-density areas may have minimal inventory","Geo-targeting precision is limited by CTV device location accuracy (typically zip code or DMA level, not street-level)","Cannot guarantee 100% exclusion of out-of-area viewers — CTV targeting is probabilistic, not deterministic","Requires manual definition of service areas or radius parameters — no automatic service territory detection"],"requires":["Business location data (address, latitude/longitude)","CTV inventory access through Streamr's publisher partnerships","Understanding of local market structure (DMAs, zip codes, or custom radius definitions)"],"input_types":["structured data (business address, service radius in miles, target zip codes)","geographic boundaries (custom polygon or predefined market areas)"],"output_types":["audience segment definitions (JSON or CSV with targeting parameters)","inventory availability reports (estimated reach and impressions by geography)"],"categories":["data-processing-analysis","search-retrieval"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_streamr__cap_2","uri":"capability://automation.workflow.rapid.campaign.deployment.and.launch.orchestration","name":"rapid campaign deployment and launch orchestration","description":"Automates the end-to-end campaign setup workflow from creative generation through publisher integration and live deployment. The system handles creative asset formatting, compliance validation, publisher feed submission, and real-time activation across Streamr's CTV inventory partners. Implementation uses workflow orchestration (likely state machines or DAG-based pipelines) to coordinate multiple asynchronous tasks: creative generation, geo-targeting configuration, inventory reservation, and publisher API calls.","intents":["Launch a complete CTV campaign from business info to live ads in under 24 hours","Automate repetitive setup tasks (asset formatting, compliance checks, publisher submission)","Reduce manual coordination between creative, targeting, and media buying teams","Enable rapid iteration and campaign adjustments without technical expertise"],"best_for":["SMBs and local businesses without dedicated media buying or technical teams","Agencies managing multiple client campaigns with tight timelines","Businesses testing CTV for the first time and needing quick proof-of-concept"],"limitations":["Automated deployment may miss edge cases or campaign-specific nuances that manual setup would catch","Limited ability to customize publisher-specific requirements or negotiate inventory deals","Campaign changes after launch may require manual intervention or re-deployment","No built-in approval workflows — campaigns auto-launch once configured, limiting review gates"],"requires":["Streamr account with campaign creation and publisher integration permissions","Valid business information and creative assets (or willingness to auto-generate)","Active CTV inventory partnerships with Streamr's publisher network"],"input_types":["structured data (campaign parameters, targeting, budget, duration)","video assets (generated or uploaded creative files)"],"output_types":["campaign confirmation (campaign ID, live status, estimated reach)","publisher feed submissions (formatted assets sent to CTV platforms)","real-time activation status (impression counts, delivery metrics)"],"categories":["automation-workflow","tool-use-integration"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_streamr__cap_3","uri":"capability://planning.reasoning.ai.driven.campaign.performance.optimization.and.budget.allocation","name":"ai-driven campaign performance optimization and budget allocation","description":"Monitors live campaign performance metrics (impressions, clicks, conversions, cost-per-action) and automatically adjusts budget allocation, targeting parameters, or creative variants to improve ROI. The system uses reinforcement learning or multi-armed bandit algorithms to test different targeting segments, creative variations, or bid strategies in real-time, reallocating budget toward higher-performing combinations. Implementation likely involves A/B testing frameworks, real-time analytics pipelines, and feedback loops that feed performance data back into campaign optimization models.","intents":["Automatically shift budget toward geographic segments or audience segments that convert better","Test multiple creative variations and scale the best performers without manual intervention","Reduce wasted spend on underperforming targeting or time slots","Optimize campaigns for business-specific KPIs (calls, store visits, online conversions) rather than generic metrics"],"best_for":["Local businesses with clear conversion metrics (phone calls, store visits, online purchases)","Advertisers running multiple campaigns simultaneously and needing automated optimization","Budget-conscious SMBs wanting to maximize ROI without hiring a dedicated media buyer"],"limitations":["Optimization requires sufficient conversion volume to detect statistical significance — low-volume campaigns may show noisy results","Algorithms may over-optimize for short-term metrics (clicks) at the expense of brand-building or long-term customer value","Limited transparency into optimization decisions — black-box algorithms may shift budget in ways that contradict business strategy","Requires integration with conversion tracking (phone call tracking, website analytics, CRM) — incomplete data leads to poor optimization"],"requires":["Active campaign with sufficient impression volume (typically 1K+ daily impressions for reliable optimization)","Conversion tracking setup (phone call tracking, UTM parameters, CRM integration, or store visit attribution)","Minimum campaign duration (typically 3-7 days) to gather enough data for optimization"],"input_types":["real-time performance data (impressions, clicks, conversions, cost metrics)","campaign configuration (budget, targeting, creative variants, optimization goals)"],"output_types":["optimization recommendations (suggested budget shifts, targeting adjustments, creative changes)","performance reports (conversion rates, cost-per-action, ROI by segment)","automated budget reallocation (real-time bid adjustments and segment scaling)"],"categories":["planning-reasoning","data-processing-analysis"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_streamr__cap_4","uri":"capability://automation.workflow.multi.location.campaign.management.and.franchise.coordination","name":"multi-location campaign management and franchise coordination","description":"Enables a single advertiser or agency to manage campaigns across multiple business locations with centralized control and location-specific customization. The system supports bulk campaign creation with location-based variations (different creative, targeting, or messaging per location), centralized budget management across locations, and unified reporting. Implementation likely uses templating systems and location-aware configuration management to allow a single campaign definition to spawn multiple location-specific instances.","intents":["Launch campaigns across 10+ franchise locations with consistent branding but location-specific messaging","Manage budget allocation across multiple locations from a single dashboard","Apply brand guidelines consistently while allowing local customization (e.g., local phone numbers, addresses)","Report on campaign performance by location to identify top-performing franchises or regions"],"best_for":["Franchise operators with 5+ locations needing coordinated national/regional campaigns","Multi-location retailers (chains, regional brands) managing local CTV campaigns","Agencies managing campaigns for multiple client locations simultaneously"],"limitations":["Bulk campaign creation may have latency or rate limits — managing 100+ locations simultaneously may require batching","Location-specific customization is limited to predefined template variables — complex per-location logic requires manual setup","Reporting aggregation across locations may mask important location-level performance variations","No built-in franchise hierarchy or approval workflows — all locations have equal access to campaign controls"],"requires":["Streamr account with multi-location management permissions","Location data (addresses, coordinates, service areas for each location)","Campaign template or master campaign configuration to clone across locations"],"input_types":["structured data (location list with addresses, service areas, local customization parameters)","campaign template (master campaign configuration with location-variable placeholders)"],"output_types":["location-specific campaigns (individual campaign IDs per location with customized targeting/creative)","consolidated reporting (performance metrics aggregated by location, region, or franchise)","budget allocation reports (spend and ROI by location)"],"categories":["automation-workflow","data-processing-analysis"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_streamr__cap_5","uri":"capability://data.processing.analysis.conversion.tracking.and.attribution.for.local.business.outcomes","name":"conversion tracking and attribution for local business outcomes","description":"Integrates with business conversion sources (phone call tracking, website analytics, CRM systems, store visit attribution) to measure campaign impact on business outcomes rather than just ad metrics. The system correlates CTV impressions with downstream conversions (calls, store visits, online purchases) using probabilistic matching or deterministic tracking methods. Implementation likely uses phone call tracking APIs (CallRail, Twilio), UTM parameter tracking, and location-based attribution services to connect ad exposure to business results.","intents":["Measure how many phone calls or store visits came from CTV ads, not just clicks or impressions","Understand true ROI by connecting ad spend to actual customer conversions and revenue","Identify which geographic segments or creative variations drive the most valuable conversions","Prove CTV effectiveness to business stakeholders with concrete conversion metrics"],"best_for":["Local service businesses with phone-based lead generation (plumbing, HVAC, legal services)","Retailers with physical locations wanting to measure store visit attribution","Businesses with online conversion tracking (e-commerce, appointment booking, lead forms)"],"limitations":["Phone call tracking requires dedicated tracking numbers or integrations — not all businesses have this infrastructure","Store visit attribution is probabilistic and imperfect — relies on location data from mobile devices, which may not be available for all viewers","Attribution windows are limited — can only track conversions within a defined period (typically 7-30 days post-impression)","Cross-device attribution is limited — cannot track users who see an ad on one device and convert on another","Requires manual setup of tracking integrations — no automatic detection of conversion sources"],"requires":["Conversion tracking infrastructure (phone call tracking service, website analytics, CRM, or store visit attribution)","API credentials for tracking integrations (CallRail, Google Analytics, Twilio, etc.)","Unique tracking identifiers per campaign (tracking phone numbers, UTM parameters, or location-based IDs)"],"input_types":["conversion data (phone calls, website events, CRM records, store visits)","campaign impression data (impressions, reach, frequency by user/segment)"],"output_types":["attribution reports (conversions attributed to CTV campaigns by segment, creative, or time period)","ROI metrics (cost-per-conversion, conversion rate, revenue-per-impression)","performance dashboards (real-time conversion tracking and attribution visualization)"],"categories":["data-processing-analysis","memory-knowledge"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_streamr__cap_6","uri":"capability://safety.moderation.compliance.and.brand.safety.validation.for.ctv.creative","name":"compliance and brand safety validation for ctv creative","description":"Automatically validates generated or uploaded creative assets against broadcast standards, advertiser policies, and platform compliance requirements before deployment. The system checks for prohibited content (violence, explicit material, misleading claims), brand safety violations, and format compliance (resolution, duration, aspect ratio). Implementation likely uses content moderation APIs (Crisp Thinking, Two Hat Security) combined with rule-based validation for technical specifications.","intents":["Ensure generated creative meets broadcast standards and regulatory requirements before going live","Prevent brand safety violations or inappropriate content from reaching audiences","Validate creative format compliance (resolution, duration, file format) for CTV distribution","Reduce manual review burden by automating compliance checks"],"best_for":["Advertisers in regulated industries (healthcare, financial services, legal) with strict compliance requirements","Agencies managing multiple client campaigns and needing consistent compliance enforcement","Businesses concerned about brand safety and reputational risk"],"limitations":["Automated content moderation is imperfect — may flag legitimate content as non-compliant or miss actual violations","Compliance rules vary by jurisdiction and CTV platform — Streamr's validation may not cover all regional requirements","No human review option — automated decisions are final, limiting appeal or exception handling","Compliance checks are static — cannot adapt to evolving regulations or platform policy changes in real-time"],"requires":["Creative assets in supported formats (MP4, MOV, or other CTV-compatible video formats)","Compliance rule configuration (industry-specific policies, brand guidelines, regulatory requirements)","Understanding of applicable regulations (FTC guidelines, healthcare advertising rules, etc.)"],"input_types":["video creative (MP4, MOV, or other broadcast-compatible formats)","metadata (advertiser category, industry, target audience, claims made in creative)"],"output_types":["compliance reports (pass/fail status, specific violations flagged, remediation suggestions)","validated creative (approved assets ready for distribution)"],"categories":["safety-moderation","data-processing-analysis"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_streamr__cap_7","uri":"capability://data.processing.analysis.real.time.campaign.performance.dashboarding.and.reporting","name":"real-time campaign performance dashboarding and reporting","description":"Provides real-time visibility into campaign performance metrics (impressions, reach, frequency, cost metrics, conversions) through interactive dashboards and automated reporting. The system aggregates data from CTV inventory partners and conversion tracking sources, updating metrics in real-time or near-real-time. Implementation likely uses data warehousing (Snowflake, BigQuery) with real-time ETL pipelines and visualization tools (Tableau, Looker) to enable live performance monitoring.","intents":["Monitor campaign performance in real-time to detect issues or opportunities quickly","Generate automated performance reports for stakeholders without manual data compilation","Compare performance across campaigns, locations, or time periods to identify trends","Export performance data for further analysis or integration with business intelligence tools"],"best_for":["Agencies managing multiple campaigns and needing real-time visibility","Performance-focused advertisers wanting to monitor ROI continuously","Stakeholders requiring regular reporting without manual data gathering"],"limitations":["Real-time data may have latency (typically 15-60 minutes behind actual events) due to data pipeline delays","Metrics are only as accurate as underlying data sources — conversion tracking errors propagate to dashboards","Limited customization of dashboard layouts or metrics — predefined views may not match all business needs","Data retention is limited — historical data may be archived after 90-180 days"],"requires":["Active campaign with sufficient volume to generate meaningful metrics","Conversion tracking setup for attribution metrics (optional but recommended)","Access to Streamr dashboard or API for data export"],"input_types":["real-time campaign data (impressions, reach, frequency, spend)","conversion data (calls, store visits, online conversions)"],"output_types":["interactive dashboards (real-time performance visualization)","automated reports (daily/weekly/monthly performance summaries)","data exports (CSV, JSON, or API access for external analysis)"],"categories":["data-processing-analysis","search-retrieval"],"confidence":0.5,"matches":0,"success_rate":0}],"trust":{"score":39,"verified":false,"data_access_risk":"high","permissions":["Business information (name, service category, location, key messaging)","Brand assets or color preferences (optional but improves output quality)","Active Streamr account with campaign creation permissions","Business location data (address, latitude/longitude)","CTV inventory access through Streamr's publisher partnerships","Understanding of local market structure (DMAs, zip codes, or custom radius definitions)","Streamr account with campaign creation and publisher integration permissions","Valid business information and creative assets (or willingness to auto-generate)","Active CTV inventory partnerships with Streamr's publisher network","Active campaign with sufficient impression volume (typically 1K+ daily impressions for reliable optimization)"],"failure_modes":["Generated creative quality may not match professional production standards for premium brands","Limited customization of visual style and brand aesthetics compared to manual production","Requires clear, structured business information input — ambiguous or complex brand positioning may produce generic results","No real-time creative iteration or human-in-the-loop refinement during generation","CTV inventory availability varies significantly by geography — rural or low-density areas may have minimal inventory","Geo-targeting precision is limited by CTV device location accuracy (typically zip code or DMA level, not street-level)","Cannot guarantee 100% exclusion of out-of-area viewers — CTV targeting is probabilistic, not deterministic","Requires manual definition of service areas or radius parameters — no automatic service territory detection","Automated deployment may miss edge cases or campaign-specific nuances that manual setup would catch","Limited ability to customize publisher-specific requirements or negotiate inventory deals","builder identity is not verified yet","no observed match outcomes 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