{"passport":{"unfragile":{"@version":"1.0","version":"2026-05","artifact":{"id":"tool_social-var","slug":"social-var","name":"Social Var","type":"product","url":"https://socialvar.net","page_url":"https://unfragile.ai/social-var","categories":["text-writing"],"tags":[],"pricing":{"model":"freemium","free":true,"starting_price":null},"status":"active","verified":false},"capabilities":[{"id":"tool_social-var__cap_0","uri":"capability://automation.workflow.unified.multi.channel.social.media.scheduling","name":"unified multi-channel social media scheduling","description":"Aggregates scheduling workflows for multiple social platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) through a single dashboard interface, likely using platform-specific API integrations (Meta Graph API, Twitter API v2, LinkedIn API) with a centralized queue system that batches posts and manages rate limits across providers. The system abstracts platform-specific constraints (character limits, media formats, posting windows) into a unified content editor with platform-aware validation.","intents":["schedule posts across 5+ social platforms from one interface without switching tabs","batch-schedule content calendars for multiple clients with different posting cadences","avoid manual posting to each platform separately while managing platform-specific formatting rules"],"best_for":["solopreneurs managing personal brands across multiple platforms","small agencies handling 5-20 SMB client accounts","bootstrapped teams without budget for specialized tools like Buffer or Hootsuite"],"limitations":["lacks native support for emerging platforms (Bluesky, Threads) and niche networks compared to Buffer","no carousel/multi-image optimization per platform — treats media uniformly across channels","scheduling granularity likely limited to hourly or 30-minute intervals, not minute-level precision","no native support for platform-specific features like Instagram Reels metadata or LinkedIn document uploads"],"requires":["active social media accounts on supported platforms","OAuth tokens or API credentials for each connected platform","internet connectivity for real-time scheduling"],"input_types":["text content","images (JPEG, PNG)","video files (MP4, MOV)","URLs for link previews"],"output_types":["scheduled posts","posting confirmations","platform-specific preview renders"],"categories":["automation-workflow","tool-use-integration"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_social-var__cap_1","uri":"capability://data.processing.analysis.cross.channel.analytics.aggregation.and.reporting","name":"cross-channel analytics aggregation and reporting","description":"Pulls engagement metrics (impressions, clicks, conversions, reach) from multiple marketing channels (social media, email, SMS) via their respective APIs and normalizes them into a unified dashboard with common KPI definitions. Uses a data warehouse or ETL pipeline to transform platform-specific metrics into standardized dimensions (engagement rate, conversion rate, audience growth) and generates templated reports that compare performance across channels without requiring manual data compilation.","intents":["view consolidated performance metrics across social, email, and SMS in one dashboard without logging into each platform","compare which channel drives the most conversions or engagement without manual spreadsheet work","generate client reports showing cross-channel ROI without exporting data from multiple tools"],"best_for":["small marketing agencies billing clients on performance metrics","solopreneurs tracking personal brand growth across channels","SMB marketing teams without dedicated analytics engineers"],"limitations":["metric definitions may not align with platform-native definitions (e.g., Instagram 'reach' vs 'impressions'), causing discrepancies","attribution modeling is likely simplistic (last-click or first-click) rather than multi-touch attribution like Sprout Social","historical data retention may be limited (e.g., 90 days) due to freemium tier constraints","no custom metric calculation or advanced cohort analysis"],"requires":["connected social media, email, and SMS accounts with API access","sufficient historical data (typically 7+ days) for meaningful trend analysis","active campaigns across at least 2 channels for cross-channel comparison"],"input_types":["platform API responses (JSON)","campaign metadata (names, dates, audiences)"],"output_types":["dashboard visualizations (charts, tables)","PDF reports","CSV exports","metric summaries"],"categories":["data-processing-analysis","search-retrieval"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_social-var__cap_2","uri":"capability://automation.workflow.email.campaign.creation.and.automation","name":"email campaign creation and automation","description":"Provides a drag-and-drop email builder with template library and segmentation logic to create campaigns, then executes send workflows with basic automation triggers (e.g., send on date/time, send to segment, send on user action). Likely integrates with SMTP providers or uses its own mail infrastructure to handle delivery, bounce tracking, and unsubscribe management. Segmentation is probably rule-based (e.g., 'users who clicked link X') rather than behavioral ML-driven.","intents":["create and send email campaigns without learning a dedicated email platform like Mailchimp or Klaviyo","set up basic email automation (welcome series, abandoned cart reminders) without coding","segment audiences by simple rules (signup date, engagement level) for targeted sends"],"best_for":["solopreneurs sending occasional promotional emails","small teams managing basic email workflows without complex behavioral triggers","users wanting email capability as a secondary feature, not primary tool"],"limitations":["email builder likely lacks advanced features like dynamic content blocks or conditional rendering that Klaviyo offers","automation triggers are probably limited to time-based and simple rule-based logic, not behavioral ML or predictive send time","no native SMS/email integration for omnichannel campaigns (SMS and email treated as separate channels)","deliverability reputation management may be weaker than dedicated email platforms, affecting inbox placement","limited A/B testing capabilities compared to Mailchimp or ConvertKit"],"requires":["email list with valid email addresses","GDPR/CAN-SPAM compliance (unsubscribe links, consent records)","sender domain verification (SPF, DKIM, DMARC setup)"],"input_types":["text content","HTML templates","images","audience segments (CSV or API)"],"output_types":["sent emails","delivery reports","open/click tracking data","bounce notifications"],"categories":["automation-workflow","text-generation-language"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_social-var__cap_3","uri":"capability://automation.workflow.sms.campaign.sending.and.list.management","name":"sms campaign sending and list management","description":"Manages SMS recipient lists and sends bulk SMS campaigns through a carrier integration (likely Twilio, AWS SNS, or similar), with basic scheduling and segmentation. Tracks delivery status (sent, delivered, failed, bounced) and provides opt-in/opt-out management to maintain compliance with TCPA and carrier regulations. Segmentation is rule-based (e.g., 'send to users in California') rather than behavioral.","intents":["send promotional or transactional SMS to customer lists without integrating Twilio directly","manage SMS opt-in/opt-out lists and compliance records without manual tracking","schedule SMS sends for specific times or segments without writing code"],"best_for":["small e-commerce or service businesses sending occasional SMS promotions","teams wanting SMS as a secondary channel alongside email and social","users avoiding direct Twilio integration complexity"],"limitations":["SMS module is described as 'secondary feature' in editorial summary, suggesting limited investment in SMS-specific features","no native two-way SMS or conversational workflows (chatbots, customer replies)","segmentation likely limited to basic rules, not behavioral triggers or predictive send times","no native integration with SMS-specific platforms like Klaviyo SMS or Attentive for advanced personalization","carrier routing and throughput optimization likely basic, affecting delivery speed"],"requires":["valid phone numbers in E.164 format (+1234567890)","TCPA compliance (prior express written consent for promotional SMS)","SMS credits or subscription tier with sending allowance"],"input_types":["phone number lists (CSV, API)","SMS message text (160 characters per segment)","scheduling metadata (send time, segment rules)"],"output_types":["sent SMS confirmations","delivery status reports","bounce/failure logs","opt-out records"],"categories":["automation-workflow","tool-use-integration"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_social-var__cap_4","uri":"capability://automation.workflow.content.calendar.and.team.collaboration","name":"content calendar and team collaboration","description":"Provides a visual content calendar (likely month/week/day view) where users can plan and organize posts across channels, with team collaboration features such as approval workflows, commenting, and role-based access control. Integrates with the scheduling system to convert calendar entries into scheduled posts. May include content templates and asset libraries for reuse across campaigns.","intents":["plan content strategy visually across multiple channels and weeks without spreadsheets","collaborate with team members on content approval and feedback before publishing","reuse content templates and assets across multiple campaigns and clients"],"best_for":["small marketing agencies managing content for multiple clients","in-house marketing teams coordinating across social, email, and SMS","solopreneurs planning content in advance to maintain consistency"],"limitations":["approval workflows likely simple (approve/reject) without advanced routing or conditional logic","no native integration with design tools (Figma, Canva) for collaborative asset creation","role-based access control probably limited to basic tiers (admin, editor, viewer) rather than granular permissions","calendar view may not support complex scheduling scenarios (e.g., A/B test variants, multi-variant sends)"],"requires":["team members with active accounts","content ready to schedule (text, images, videos)"],"input_types":["content drafts (text, images, video)","scheduling metadata (publish date, channels, segments)"],"output_types":["visual calendar views","approval notifications","scheduled post confirmations"],"categories":["automation-workflow","planning-reasoning"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_social-var__cap_5","uri":"capability://data.processing.analysis.audience.segmentation.and.targeting","name":"audience segmentation and targeting","description":"Enables users to define audience segments based on rule-based criteria (e.g., 'users who engaged with post X', 'email subscribers in region Y', 'SMS opt-ins from last 30 days') and apply segments to campaigns for targeted sends. Segments are likely stored as saved filters or queries that re-evaluate dynamically as new data arrives. No machine learning or predictive segmentation.","intents":["target specific audience subsets for campaigns without manual list management","reuse segment definitions across multiple campaigns","exclude unengaged or opted-out users from sends automatically"],"best_for":["small marketing teams wanting basic audience targeting without data warehouse setup","agencies managing multiple client lists with different targeting rules"],"limitations":["segmentation is rule-based only, no behavioral ML or predictive scoring","no cross-channel audience matching (e.g., 'users who engaged on social AND opened email')","segment size estimation may be approximate rather than exact due to real-time data constraints","no native integration with CDPs (customer data platforms) for enriched audience data"],"requires":["audience data (email, phone, social profiles) with engagement history","defined segment rules (e.g., engagement threshold, date range, location)"],"input_types":["audience lists (CSV, API)","segment rule definitions (text-based filters)"],"output_types":["segment membership lists","segment size estimates","targeted campaign sends"],"categories":["data-processing-analysis","planning-reasoning"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_social-var__cap_6","uri":"capability://data.processing.analysis.performance.tracking.and.engagement.metrics","name":"performance tracking and engagement metrics","description":"Tracks engagement metrics for individual posts and campaigns (impressions, clicks, shares, comments, conversions) by pulling data from platform APIs and storing it in a time-series database. Provides per-post performance views and trend analysis over time. Likely uses basic statistical aggregation (sums, averages, percentiles) rather than advanced statistical modeling.","intents":["see how individual posts performed without logging into each platform","identify top-performing content types and topics to inform future strategy","track engagement trends over time to measure campaign effectiveness"],"best_for":["content creators wanting quick performance snapshots","small teams tracking content ROI without analytics engineers"],"limitations":["metrics are platform-reported only, no custom event tracking or conversion attribution","no cohort analysis or segmented performance views (e.g., 'how did this post perform with users in region X')","historical data retention likely limited (e.g., 90 days on freemium tier)","no predictive analytics or anomaly detection for unusual performance"],"requires":["published posts with sufficient engagement history (typically 24+ hours)","connected platform accounts with API access"],"input_types":["platform API responses (engagement metrics)"],"output_types":["performance dashboards","trend charts","metric summaries","CSV exports"],"categories":["data-processing-analysis","search-retrieval"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_social-var__cap_7","uri":"capability://text.generation.language.content.template.library.and.reuse","name":"content template library and reuse","description":"Maintains a library of pre-built email, SMS, and social media templates that users can customize and reuse across campaigns. Templates likely include placeholder variables (e.g., {{first_name}}, {{discount_code}}) for personalization. May support custom template uploads or creation through a visual editor.","intents":["quickly create campaigns using pre-built templates without designing from scratch","maintain brand consistency across campaigns by reusing approved templates","personalize templates with dynamic variables for each recipient"],"best_for":["solopreneurs and small teams lacking design resources","agencies managing multiple client brands with template libraries per client"],"limitations":["template customization likely limited to text and basic styling, not advanced design","no native integration with design tools (Figma, Canva) for collaborative template creation","variable substitution probably limited to simple text replacement, not conditional logic","template library may be generic rather than industry-specific"],"requires":["template content (text, images, HTML)"],"input_types":["template definitions (HTML, text, images)","personalization variables (CSV, API)"],"output_types":["customized campaign content","personalized messages"],"categories":["text-generation-language","automation-workflow"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_social-var__cap_8","uri":"capability://automation.workflow.freemium.tier.with.usage.based.limits","name":"freemium tier with usage-based limits","description":"Offers a free tier with restricted usage limits (e.g., limited posts per month, limited contacts, limited reports) to enable low-friction onboarding, with paid tiers unlocking higher limits and premium features. Likely uses a metered billing model where usage is tracked and enforced at the API level.","intents":["try the platform without upfront payment commitment","scale usage gradually as business grows without large upfront investment","maintain cost control by paying only for what is used"],"best_for":["solopreneurs and bootstrapped startups with limited marketing budgets","agencies testing the platform before committing to enterprise plans","teams wanting to avoid long-term contracts"],"limitations":["free tier limits are restrictive enough to force quick upgrade (editorial summary notes 'most users will quickly hit paywalls')","feature parity between tiers may be poor, with advanced features gated behind premium","usage limits may not align with actual business needs, forcing unexpected upgrades","no annual discount or commitment-based pricing mentioned, limiting cost savings for committed users"],"requires":["email address for account creation","credit card for paid tier upgrade (if desired)"],"input_types":["account signup data"],"output_types":["account access","usage reports","billing notifications"],"categories":["automation-workflow"],"confidence":0.5,"matches":0,"success_rate":0}],"trust":{"score":39,"verified":false,"data_access_risk":"high","permissions":["active social media accounts on supported platforms","OAuth tokens or API credentials for each connected platform","internet connectivity for real-time scheduling","connected social media, email, and SMS accounts with API access","sufficient historical data (typically 7+ days) for meaningful trend analysis","active campaigns across at least 2 channels for cross-channel comparison","email list with valid email addresses","GDPR/CAN-SPAM compliance (unsubscribe links, consent records)","sender domain verification (SPF, DKIM, DMARC setup)","valid phone numbers in E.164 format (+1234567890)"],"failure_modes":["lacks native support for emerging platforms (Bluesky, Threads) and niche networks compared to Buffer","no carousel/multi-image optimization per platform — treats media uniformly across channels","scheduling granularity likely limited to hourly or 30-minute intervals, not minute-level precision","no native support for platform-specific features like Instagram Reels metadata or LinkedIn document uploads","metric definitions may not align with platform-native definitions (e.g., Instagram 'reach' vs 'impressions'), causing discrepancies","attribution modeling is likely simplistic (last-click or first-click) rather than multi-touch attribution like Sprout Social","historical data retention may be limited (e.g., 90 days) due to freemium tier constraints","no custom metric calculation or advanced cohort analysis","email builder likely lacks advanced features like dynamic content blocks or conditional rendering that Klaviyo offers","automation triggers are probably limited to time-based and simple rule-based logic, not behavioral ML or predictive send time","builder identity is not verified yet","no observed match outcomes yet"],"rank_breakdown":{"adoption":0.31666666666666665,"quality":0.67,"ecosystem":0.15000000000000002,"match_graph":0.25,"freshness":0.75,"weights":{"adoption":0.25,"quality":0.25,"ecosystem":0.1,"match_graph":0.35,"freshness":0.05}},"observed_outcomes":{"matches":0,"success_rate":0,"avg_confidence":0,"top_intents":[],"last_matched_at":null},"maintenance":{"status":"active","updated_at":"2026-05-24T12:16:33.096Z","last_scraped_at":"2026-04-05T13:23:42.559Z","last_commit":null},"community":{"stars":null,"forks":null,"weekly_downloads":null,"model_downloads":null,"model_likes":null}},"distribution":{"claim_url":"https://unfragile.ai/submit?claim=social-var","compare_url":"https://unfragile.ai/compare?artifact=social-var"}},"signature":"Jt6oWv1QxPsfhXg72zkKcvW/WxP8Rgi6ldbT4ONKBF+NyyoBXsyoKtBgzdveV5GMWMd4Cxz+XV0nKp6RdmZWBw==","signedAt":"2026-06-22T05:21:45.301Z","signedBy":"unfragile.ai","version":1},"_links":{"self":"https://unfragile.ai/api/v1/passport/social-var","artifact":"https://unfragile.ai/social-var","verify":"https://unfragile.ai/api/v1/verify?slug=social-var","publicKey":"https://unfragile.ai/api/v1/trust-passport-public-key","spec":"https://unfragile.ai/trust","schema":"https://unfragile.ai/schema.json","docs":"https://unfragile.ai/docs"}}