{"passport":{"unfragile":{"@version":"1.0","version":"2026-05","artifact":{"id":"tool_seo-app","slug":"seo-app","name":"SEO.APP","type":"product","url":"https://seo.app","page_url":"https://unfragile.ai/seo-app","categories":["text-writing"],"tags":[],"pricing":{"model":"paid","free":false,"starting_price":null},"status":"active","verified":false},"capabilities":[{"id":"tool_seo-app__cap_0","uri":"capability://search.retrieval.chatgpt.native.seo.keyword.research.and.analysis","name":"chatgpt-native seo keyword research and analysis","description":"Integrates keyword research capabilities directly into ChatGPT's conversational interface through a plugin or API bridge, allowing users to query search volume, competition metrics, and keyword difficulty without leaving the chat context. The implementation likely uses OpenAI's plugin architecture or custom GPT actions to route SEO queries to backend keyword databases, maintaining conversation history for iterative refinement of keyword strategies.","intents":["Find high-intent keywords for a target topic without switching to Ahrefs or SEMrush","Analyze keyword competition and search volume trends within a chat conversation","Get keyword recommendations based on content topic discussed in ChatGPT","Understand keyword difficulty and ranking potential for content planning"],"best_for":["Content marketers already using ChatGPT daily who want to eliminate tool-switching","Solo SEO consultants managing multiple client projects with limited budget for enterprise tools","Freelance writers optimizing content for search without dedicated SEO platform access"],"limitations":["Keyword data freshness depends on backend update frequency — likely 24-48 hour lag vs real-time Ahrefs updates","Search volume and competition metrics may be aggregated or simplified compared to enterprise SEO platforms","No historical trend analysis or seasonal keyword pattern tracking visible in conversational output","Limited to ChatGPT's context window constraints — cannot analyze 1000+ keywords in single query"],"requires":["Active ChatGPT Plus or ChatGPT Pro subscription","SEO.app plugin/integration enabled in ChatGPT settings","Valid SEO.app account with API credentials"],"input_types":["natural language queries (e.g., 'find keywords for sustainable fashion blog')","topic descriptions","competitor URLs or domain names"],"output_types":["structured keyword lists with metrics (volume, difficulty, CPC)","conversational analysis and recommendations","markdown-formatted keyword tables"],"categories":["search-retrieval","data-processing-analysis"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_seo-app__cap_1","uri":"capability://text.generation.language.ai.powered.seo.content.optimization.and.recommendations","name":"ai-powered seo content optimization and recommendations","description":"Analyzes draft content within ChatGPT and provides real-time optimization suggestions for on-page SEO factors including keyword density, heading structure, meta descriptions, and readability metrics. The system likely uses NLP analysis combined with SEO best-practice rules to evaluate content against target keywords and SERP ranking factors, generating actionable recommendations that users can apply directly in their editor.","intents":["Optimize existing blog post content for target keywords before publishing","Get suggestions for improving meta titles and descriptions for better CTR","Ensure content structure (headings, word count, keyword placement) aligns with SEO best practices","Identify content gaps or missing sections that could improve ranking potential"],"best_for":["Content creators who draft in ChatGPT and want immediate SEO feedback without manual audits","Marketing teams managing content calendars who need rapid optimization cycles","Non-technical founders creating content for their own websites"],"limitations":["Recommendations based on general SEO heuristics, not actual SERP analysis for specific keywords — cannot predict if optimizations will improve rankings","No backlink analysis or domain authority consideration — purely on-page optimization","Cannot analyze competitor content in detail to identify differentiation opportunities","Keyword optimization suggestions may conflict with natural writing tone if applied rigidly"],"requires":["ChatGPT Plus or Pro subscription","SEO.app plugin enabled","Content draft in text format (pasted into chat or uploaded)"],"input_types":["blog post or article text","target keyword or keyword list","current meta title/description (optional)"],"output_types":["optimization checklist with pass/fail status","specific recommendations (e.g., 'add H2 with keyword variant')","revised meta title/description suggestions","readability and keyword density metrics"],"categories":["text-generation-language","data-processing-analysis"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_seo-app__cap_2","uri":"capability://planning.reasoning.conversational.seo.strategy.and.content.planning","name":"conversational seo strategy and content planning","description":"Enables multi-turn dialogue within ChatGPT to develop SEO strategies, content calendars, and topic clusters based on keyword research and competitive analysis. The system maintains conversation context across multiple exchanges, allowing users to iteratively refine strategy, ask follow-up questions, and receive personalized recommendations based on their niche, audience, and business goals.","intents":["Develop a 3-month content calendar aligned with SEO keyword opportunities","Create topic clusters and pillar content strategies for a specific niche","Get personalized SEO strategy recommendations based on business goals and current traffic","Brainstorm content ideas that target high-intent keywords with low competition"],"best_for":["Small business owners planning content strategy without hiring an SEO agency","Content strategists who want AI-assisted planning with human oversight","Agencies managing multiple client strategies and needing rapid ideation"],"limitations":["Recommendations based on general SEO principles, not real-time competitive analysis of actual SERPs","Cannot access client's existing analytics or traffic data — requires manual input of business context","No integration with content management systems — strategy remains in chat, requires manual implementation","Lacks ability to validate strategy effectiveness against actual ranking results over time"],"requires":["ChatGPT Plus or Pro subscription","SEO.app plugin enabled","Basic knowledge of business goals, target audience, and current traffic (if applicable)"],"input_types":["business description and goals","target audience profile","current traffic/keyword rankings (optional)","competitor domains (optional)"],"output_types":["content calendar with topic suggestions and target keywords","topic cluster maps with pillar and cluster content","strategic recommendations in conversational format","markdown-formatted strategy documents"],"categories":["planning-reasoning","text-generation-language"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_seo-app__cap_3","uri":"capability://data.processing.analysis.patented.seo.methodology.and.heuristics.engine","name":"patented seo methodology and heuristics engine","description":"Implements proprietary SEO optimization algorithms and heuristics claimed to be patented, though specific technical details are not publicly disclosed. The system likely combines rule-based SEO best practices with machine learning models trained on ranking factors, applied through ChatGPT's interface to generate recommendations that differ from standard SEO tools.","intents":["Access proprietary SEO insights not available in standard tools like Yoast or Surfer","Leverage patented methodology for competitive advantage in content optimization","Get recommendations based on unique ranking factor analysis"],"best_for":["Users seeking differentiation through proprietary SEO methodology","Organizations wanting to claim use of patented technology in marketing"],"limitations":["Patented methodology not independently verified or benchmarked against alternatives — no published research or case studies","Specific algorithms and heuristics remain proprietary and opaque to users","No transparency about which ranking factors are prioritized or how they differ from Ahrefs/SEMrush","Effectiveness claims lack third-party validation or A/B testing evidence"],"requires":["ChatGPT Plus or Pro subscription","SEO.app plugin enabled","Trust in proprietary claims without independent verification"],"input_types":["content or keywords for analysis"],"output_types":["optimization recommendations based on patented methodology"],"categories":["data-processing-analysis","planning-reasoning"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_seo-app__cap_4","uri":"capability://text.generation.language.multi.turn.seo.question.answering.and.education","name":"multi-turn seo question answering and education","description":"Provides conversational SEO education and answers to technical SEO questions within ChatGPT, leveraging the LLM's knowledge base combined with SEO.app's specialized training. Users can ask follow-up questions about SEO concepts, best practices, and implementation strategies, receiving contextual answers that build on previous conversation turns.","intents":["Learn SEO best practices and concepts through conversational Q&A","Get answers to technical SEO questions without leaving ChatGPT","Understand how to implement SEO recommendations in specific platforms (WordPress, Shopify, etc.)","Clarify SEO terminology and concepts in context of user's specific situation"],"best_for":["SEO beginners and non-technical users learning SEO fundamentals","Content creators wanting quick SEO education without external resources","Teams onboarding new members to SEO practices"],"limitations":["Educational content quality depends on LLM's training data — may contain outdated SEO advice or misconceptions","No real-time updates to SEO best practices as Google algorithms change","Cannot provide platform-specific implementation details for all CMS platforms","Conversational format may be less structured than formal SEO courses or documentation"],"requires":["ChatGPT Plus or Pro subscription","SEO.app plugin enabled"],"input_types":["natural language questions about SEO concepts, best practices, or implementation"],"output_types":["conversational explanations","step-by-step implementation guides","conceptual diagrams or examples in text format"],"categories":["text-generation-language","planning-reasoning"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_seo-app__cap_5","uri":"capability://tool.use.integration.chatgpt.plugin.ecosystem.integration.and.api.bridging","name":"chatgpt plugin ecosystem integration and api bridging","description":"Integrates SEO.app functionality into ChatGPT through OpenAI's plugin architecture or custom GPT actions, routing user queries to backend SEO databases and analysis engines while maintaining conversation context. The implementation likely uses OpenAI's function-calling API to define SEO operations (keyword research, content analysis, etc.) that ChatGPT can invoke, with results returned to the conversation thread.","intents":["Access SEO data and analysis without leaving ChatGPT interface","Invoke SEO operations as part of larger content creation workflows","Maintain conversation context while calling external SEO APIs"],"best_for":["ChatGPT Power Users integrating multiple plugins into workflows","Organizations standardizing on ChatGPT as primary interface for content and SEO work"],"limitations":["Plugin availability depends on OpenAI's plugin marketplace and SEO.app's maintenance — subject to deprecation","API latency adds delay to conversational flow — keyword research or analysis may take 5-30 seconds per query","Plugin context window limitations may prevent analysis of very large documents or datasets","No offline functionality — requires active internet and ChatGPT API access"],"requires":["ChatGPT Plus or Pro subscription with plugin support enabled","SEO.app plugin installed from ChatGPT marketplace","Active SEO.app account with valid API credentials"],"input_types":["natural language queries routed to plugin"],"output_types":["structured data from SEO APIs returned to chat","conversational formatting of API responses"],"categories":["tool-use-integration"],"confidence":0.5,"matches":0,"success_rate":0}],"trust":{"score":39,"verified":false,"data_access_risk":"high","permissions":["Active ChatGPT Plus or ChatGPT Pro subscription","SEO.app plugin/integration enabled in ChatGPT settings","Valid SEO.app account with API credentials","ChatGPT Plus or Pro subscription","SEO.app plugin enabled","Content draft in text format (pasted into chat or uploaded)","Basic knowledge of business goals, target audience, and current traffic (if applicable)","Trust in proprietary claims without independent verification","ChatGPT Plus or Pro subscription with plugin support enabled","SEO.app plugin installed from ChatGPT marketplace"],"failure_modes":["Keyword data freshness depends on backend update frequency — likely 24-48 hour lag vs real-time Ahrefs updates","Search volume and competition metrics may be aggregated or simplified compared to enterprise SEO platforms","No historical trend analysis or seasonal keyword pattern tracking visible in conversational output","Limited to ChatGPT's context window constraints — cannot analyze 1000+ keywords in single query","Recommendations based on general SEO heuristics, not actual SERP analysis for specific keywords — cannot predict if optimizations will improve rankings","No backlink analysis or domain authority consideration — purely on-page optimization","Cannot analyze competitor content in detail to identify differentiation opportunities","Keyword optimization suggestions may conflict with natural writing tone if applied rigidly","Recommendations based on general SEO principles, not real-time competitive analysis of actual SERPs","Cannot access client's existing analytics or traffic data — requires manual input of business context","builder identity is not verified yet","no observed match outcomes yet"],"rank_breakdown":{"adoption":0.31666666666666665,"quality":0.67,"ecosystem":0.15000000000000002,"match_graph":0.25,"freshness":0.75,"weights":{"adoption":0.25,"quality":0.25,"ecosystem":0.1,"match_graph":0.35,"freshness":0.05}},"observed_outcomes":{"matches":0,"success_rate":0,"avg_confidence":0,"top_intents":[],"last_matched_at":null},"maintenance":{"status":"active","updated_at":"2026-05-24T12:16:33.095Z","last_scraped_at":"2026-04-05T13:23:42.560Z","last_commit":null},"community":{"stars":null,"forks":null,"weekly_downloads":null,"model_downloads":null,"model_likes":null}},"distribution":{"claim_url":"https://unfragile.ai/submit?claim=seo-app","compare_url":"https://unfragile.ai/compare?artifact=seo-app"}},"signature":"cG8S8gfcNL79jPZz2wC/02VP7KuvIKvQwDOXI9YxVXuVXiVfEoF3lUUyQ3wPpkhKEhMGLe6aWbC0t8oBD396BA==","signedAt":"2026-06-21T09:57:18.615Z","signedBy":"unfragile.ai","version":1},"_links":{"self":"https://unfragile.ai/api/v1/passport/seo-app","artifact":"https://unfragile.ai/seo-app","verify":"https://unfragile.ai/api/v1/verify?slug=seo-app","publicKey":"https://unfragile.ai/api/v1/trust-passport-public-key","spec":"https://unfragile.ai/trust","schema":"https://unfragile.ai/schema.json","docs":"https://unfragile.ai/docs"}}