{"passport":{"unfragile":{"@version":"1.0","version":"2026-05","artifact":{"id":"tool_blueshift","slug":"blueshift","name":"Blueshift","type":"product","url":"https://blueshift.com","page_url":"https://unfragile.ai/blueshift","categories":["automation"],"tags":[],"pricing":{"model":"paid","free":false,"starting_price":null},"status":"active","verified":false},"capabilities":[{"id":"tool_blueshift__cap_0","uri":"capability://marketing.ai.driven.send.time.optimization","name":"ai-driven send time optimization","description":"Automatically determines the optimal time to send each message to individual customers based on their behavioral patterns and engagement history. Uses machine learning to predict when a customer is most likely to open and engage with a message.","intents":["I want to send emails when my customers are most likely to open them","I need to improve email open rates without manual testing","I want to respect customer time zones and preferences automatically"],"best_for":["marketing teams with large customer bases","data-driven marketers","multi-timezone campaigns"],"limitations":["requires sufficient historical engagement data","may not work well for new customers with limited history"],"requires":["customer behavioral data","engagement history","email sending infrastructure"],"input_types":["customer engagement data","historical send/open records"],"output_types":["scheduled send times","optimization recommendations"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_1","uri":"capability://marketing.dynamic.content.personalization.across.channels","name":"dynamic content personalization across channels","description":"Automatically tailors message content, subject lines, and creative elements for individual customers across email, SMS, push, and web based on their behavior, preferences, and segment. Generates personalized variations without manual creation.","intents":["I want to show different messages to different customer segments automatically","I need personalized subject lines that increase open rates","I want to adapt content based on what each customer has done on my site"],"best_for":["B2C companies","e-commerce businesses","high-volume marketers"],"limitations":["requires rich customer data","quality depends on data accuracy","may need content templates to work from"],"requires":["customer data platform integration","behavioral data","content templates or rules"],"input_types":["customer attributes","behavioral signals","content templates"],"output_types":["personalized messages","dynamic content blocks","subject line variations"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_10","uri":"capability://marketing.intelligent.audience.expansion.and.lookalike.modeling","name":"intelligent audience expansion and lookalike modeling","description":"Analyzes characteristics of best-performing customer segments and automatically identifies similar prospects or customers who match those patterns. Expands reach to high-potential audiences without manual audience building.","intents":["I want to find more customers like my best customers","I need to expand my audience to similar prospects automatically","I want to identify lookalike audiences without manual analysis"],"best_for":["growth-focused marketers","acquisition teams","data-rich companies"],"limitations":["requires sufficient seed audience data","quality depends on source audience selection","may need external data sources"],"requires":["seed audience data","customer attributes","external data sources optional"],"input_types":["customer segments","performance data","customer attributes"],"output_types":["lookalike audiences","expansion recommendations","similarity scores"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_11","uri":"capability://marketing.campaign.performance.analytics.and.reporting","name":"campaign performance analytics and reporting","description":"Automatically aggregates and visualizes campaign performance metrics across all channels including open rates, click rates, conversions, and revenue impact. Provides dashboards and reports for stakeholder communication.","intents":["I want to see how my campaigns performed across all channels","I need to create reports showing ROI and key metrics","I want real-time dashboards to monitor campaign performance"],"best_for":["marketing managers","analytics teams","executive stakeholders"],"limitations":["accuracy depends on tracking implementation","requires conversion tracking setup","may have reporting latency"],"requires":["conversion tracking","channel data","analytics infrastructure"],"input_types":["campaign data","conversion events","channel metrics"],"output_types":["performance reports","dashboards","metric summaries"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_2","uri":"capability://marketing.multi.channel.campaign.orchestration","name":"multi-channel campaign orchestration","description":"Coordinates and sequences messages across email, SMS, push notifications, and web channels as part of unified customer journeys. Manages cross-channel timing, frequency capping, and channel selection to avoid message fatigue.","intents":["I want to send coordinated messages across email, SMS, and push in the right sequence","I need to prevent customers from getting too many messages across all channels","I want to map out complex multi-step customer journeys"],"best_for":["enterprise marketers","omnichannel retailers","complex campaign managers"],"limitations":["requires integration with multiple channel providers","complex setup and configuration"],"requires":["email service provider","SMS provider","push notification service","web personalization capability"],"input_types":["journey definitions","channel configurations","customer data"],"output_types":["coordinated message sends","journey execution logs","cross-channel attribution"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_3","uri":"capability://marketing.real.time.behavioral.trigger.automation","name":"real-time behavioral trigger automation","description":"Monitors customer behavior in real-time and automatically triggers relevant messages or actions when specific events occur, such as cart abandonment, page visits, or purchase completion. Responds instantly without manual intervention.","intents":["I want to send a message immediately when a customer abandons their cart","I need to trigger follow-ups based on what customers do on my website","I want to automate responses to customer actions without setting up complex rules"],"best_for":["e-commerce companies","SaaS platforms","real-time marketers"],"limitations":["requires real-time data streaming","latency depends on infrastructure","needs event tracking implementation"],"requires":["event tracking implementation","real-time data pipeline","trigger rule definitions"],"input_types":["customer events","behavioral signals","trigger rules"],"output_types":["triggered messages","automated actions","event logs"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_4","uri":"capability://marketing.predictive.customer.segmentation","name":"predictive customer segmentation","description":"Automatically identifies and groups customers into segments based on predicted behaviors, propensity to purchase, churn risk, or lifetime value using machine learning models. Updates segments dynamically as customer behavior changes.","intents":["I want to identify which customers are most likely to churn","I need to find high-value customers without manually analyzing data","I want segments that update automatically as customer behavior changes"],"best_for":["data-driven marketers","large customer bases","predictive analytics users"],"limitations":["requires substantial historical data","model accuracy depends on data quality","may need data science expertise to interpret"],"requires":["customer behavioral data","historical transaction data","CDP integration"],"input_types":["customer attributes","behavioral history","transaction data"],"output_types":["customer segments","propensity scores","risk assessments"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_5","uri":"capability://marketing.cross.channel.attribution.modeling","name":"cross-channel attribution modeling","description":"Analyzes and attributes customer conversions across multiple touchpoints and channels to understand which messages and channels contributed to outcomes. Provides insights into the true impact of each marketing interaction.","intents":["I want to know which channel drove each customer conversion","I need to understand the true ROI of my multi-channel campaigns","I want to see how different messages work together to drive results"],"best_for":["multi-channel marketers","ROI-focused teams","attribution analysts"],"limitations":["requires complete data from all channels","attribution models can be complex to interpret","may not account for offline conversions"],"requires":["data from all marketing channels","conversion tracking","unified customer IDs"],"input_types":["channel interaction data","conversion events","customer journey data"],"output_types":["attribution reports","channel impact scores","ROI analysis"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_6","uri":"capability://marketing.unified.customer.data.platform.integration","name":"unified customer data platform integration","description":"Seamlessly connects with existing customer data platforms and data warehouses to access and activate customer data in real-time. Enables dynamic audience building and personalization without manual data exports.","intents":["I want to use my existing customer data without exporting it manually","I need real-time access to my CDP data for personalization","I want to activate audiences directly from my data warehouse"],"best_for":["enterprises with existing CDPs","data warehouse users","API-savvy teams"],"limitations":["requires CDP or data warehouse setup","integration complexity varies by platform","data sync latency depends on infrastructure"],"requires":["customer data platform or data warehouse","API access","data mapping configuration"],"input_types":["customer data","audience definitions","data schemas"],"output_types":["activated audiences","personalization data","sync logs"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_7","uri":"capability://marketing.a.b.testing.and.experimentation.automation","name":"a/b testing and experimentation automation","description":"Automatically creates, runs, and analyzes A/B tests across campaign elements like subject lines, send times, content, and channels. Determines statistical significance and recommends winning variations.","intents":["I want to test different subject lines to see which performs better","I need to run experiments on send times without manual setup","I want to know which version of my message is statistically better"],"best_for":["optimization-focused marketers","data-driven teams","high-volume senders"],"limitations":["requires sufficient volume for statistical significance","test duration depends on traffic","needs clear success metrics"],"requires":["campaign volume","success metric definitions","statistical analysis capability"],"input_types":["campaign variations","success metrics","test parameters"],"output_types":["test results","statistical significance reports","winning variation recommendations"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_8","uri":"capability://marketing.frequency.capping.and.preference.management","name":"frequency capping and preference management","description":"Automatically limits how many messages customers receive across channels and time periods based on preferences and engagement patterns. Prevents message fatigue while respecting customer communication preferences.","intents":["I want to make sure customers don't get too many emails","I need to respect customer communication preferences automatically","I want to reduce unsubscribe rates by managing message frequency"],"best_for":["high-volume senders","customer-centric marketers","retention-focused teams"],"limitations":["requires clear frequency rules","may reduce overall message volume","needs preference data"],"requires":["frequency rules configuration","customer preference data","channel integration"],"input_types":["frequency rules","customer preferences","message history"],"output_types":["frequency-capped send decisions","preference logs","compliance reports"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0},{"id":"tool_blueshift__cap_9","uri":"capability://marketing.lifecycle.stage.based.journey.automation","name":"lifecycle stage-based journey automation","description":"Automatically routes customers through different journey paths based on their lifecycle stage (prospect, customer, loyal, at-risk) and automatically updates their stage as behavior changes. Delivers stage-appropriate messaging without manual intervention.","intents":["I want to send different messages to new customers vs. loyal customers","I need to automatically move customers between journey paths as they progress","I want to re-engage at-risk customers with targeted campaigns"],"best_for":["customer lifecycle marketers","retention teams","growth-focused companies"],"limitations":["requires clear lifecycle stage definitions","stage transitions need to be well-defined","depends on behavioral data"],"requires":["lifecycle stage definitions","behavioral triggers for stage transitions","journey templates"],"input_types":["customer behavior data","lifecycle definitions","journey templates"],"output_types":["stage assignments","journey routing decisions","lifecycle reports"],"categories":["marketing","productivity"],"confidence":0.5,"matches":0,"success_rate":0}],"trust":{"score":48,"verified":false,"data_access_risk":"high","permissions":["customer behavioral data","engagement history","email sending infrastructure","customer data platform integration","behavioral data","content templates or rules","seed audience data","customer attributes","external data sources optional","conversion tracking"],"failure_modes":["requires sufficient historical engagement data","may not work well for new customers with limited history","requires rich customer data","quality depends on data accuracy","may need content templates to work from","requires sufficient seed audience data","quality depends on source audience selection","may need external data sources","accuracy depends on tracking implementation","requires conversion tracking setup","builder identity is not verified yet","no observed match outcomes yet"],"rank_breakdown":{"adoption":0.45,"quality":0.88,"ecosystem":0.25,"match_graph":0.25,"freshness":0.75,"weights":{"adoption":0.25,"quality":0.25,"ecosystem":0.1,"match_graph":0.35,"freshness":0.05}},"observed_outcomes":{"matches":0,"success_rate":0,"avg_confidence":0,"top_intents":[],"last_matched_at":null},"maintenance":{"status":"active","updated_at":"2026-05-24T12:16:29.715Z","last_scraped_at":"2026-04-05T13:23:42.535Z","last_commit":null},"community":{"stars":null,"forks":null,"weekly_downloads":null,"model_downloads":null,"model_likes":null}},"distribution":{"claim_url":"https://unfragile.ai/submit?claim=blueshift","compare_url":"https://unfragile.ai/compare?artifact=blueshift"}},"signature":"lSWgnnbyEZwIkRQ3tmLKyexinRu3LGFH8OgC7hfN1VQDEtbs50/8FrKXqhW7V//yVgU4B1Kk5+w2i1Gxqe+ZDQ==","signedAt":"2026-06-21T00:13:25.379Z","signedBy":"unfragile.ai","version":1},"_links":{"self":"https://unfragile.ai/api/v1/passport/blueshift","artifact":"https://unfragile.ai/blueshift","verify":"https://unfragile.ai/api/v1/verify?slug=blueshift","publicKey":"https://unfragile.ai/api/v1/trust-passport-public-key","spec":"https://unfragile.ai/trust","schema":"https://unfragile.ai/schema.json","docs":"https://unfragile.ai/docs"}}